Airtel Digital TV teams up with Dance With Madhuri to launch SVOD service

MUMBAI: Direct to home (DTH) platform Airtel Digital TV has teamed up with Dance With Madhuri (DWM), a dance based online platform by Madhuri Dixit Nene, to launch a Subscription Video on Demand (SVOD) service Let’s Dance.

Available on channel no. 113, Let’s Dance has a bouquet of over 150 hours of ad-free content with 2200+ lessons taught over 170+ classes. Designed to provide dance lessons to enthusiasts, the new channel will bring together choreographers along with Madhuri Dixit.

Dixit will be joined by dance gurus like Pt. Birju Maharaj, Saroj Khan, Terence Lewis, Remo D’Souza and a host of renowned choreographers from the industry to teach different dance forms to customers.

Commenting on the service, Dixit said, “Our vision for Dance with Madhuri is to take the expression and passion of dance to everyone. With Airtel Digital TV’s reach, we do believe that millions of people can now learn how to dance right in their living rooms. So excited to launch this service!”

RnM Moving Pictures business head Neeraj Kumar said, “With detailed courses and well-structured dance lessons, viewers can learn more than 25 different dance forms like Bollywood, Kathak, Bharatnatyam, Jazz, Salsa, Hip Hop, and many more, on this service. With Airtel Digital TV’s in-roads, now, everyone will have the access to learn from the best choreographers of the country.”

Bharti Airtel product manager DTH Richa Kalra said, “As a customer-obsessed brand, we are constantly innovating for newer ideas to enrich their lives. The launch of Let’s Dance in partnership with India’s most popular dancing icon Madhuri Dixit is one such innovation which is aimed at enabling customers to learn dancing from the best of dancers and choreographers in the country. We invite all our customers to make the most of the new channel.”

In an introductory offer, the channel will be available for Re.1 the first 15 days, post this, customers will have to pay Rs. 45 per month for the SVOD. Customers can subscribe to the channel with a missed call to 9109121282 from the registered telephone number of their Airtel digital TV account.