AIR News launches website in three more languages

MUMBAI: Information and Broadcasting (I&B) secretary Ravi Mittal today launched the language websites of AIR News in Tamil, Assamese, and Dogri. Mittal launched these websites during the National Conference of Regional News Units of AIR News in New Delhi.

Speaking on the occasion, Mittal said that efforts must be made to improve the quality of AIR News to stop the migration of the audience to other mediums. He suggested that interaction must be made with the listeners, advertisers and different RNUs for better coordination and efficiency. The Secretary said this kind of conference should be held on a regular basis.

AIR Principal Director General Ira Joshi said that AIR News is known for providing accurate news and it is playing an important role in information dissemination. She said that Regional News Units have done a great job during the calamities and these units helped the people and administration by providing accurate information in the time of crisis. She informed that AIR News is in the process of launching of 24X7 FM News channels.

Prasar Bharati Member Finance Rajeev Kumar said that AIR news provides accurate and genuine news in local languages in a cost-effective manner. He said that Radio is playing an important role in providing information in the remotest areas. He suggested that synergy between Doordarshan and AIR must be improved to increase the effectiveness of these mediums.

On the occasion the Information and Broadcasting Secretary also interacted with the representatives of 46 RNUs and Foreign Correspondents during the conference. The two-day conference has been organized to deliberate upon the best practices to highlight the programs and policies of the government.

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