AIR expands reach with Amazon Echo partnership

MUMBAI: The All India Radio (AIR) has partnered Amazon to launch its services on Amazon Echo device. Under the partnership, all 44 services (local and global) of AIR will be available on Echo within 10 days.

Through this partnership, listeners from anywhere in the world can now tune into AIR by giving a voice command to Amazon’s Echo device. In order to avail the ‘voice on demand’ service, the listeners need to buy ‘Echo’ device from the e-commerce platform of Amazon.

Speaking to media at the press conference, AIR Director General F Sheheryar said, “We just partnered with Amazon 10 days ago and it will take another 10 days for this partnership to become a reality. Now, people across the world can access local and global services of AIR through a voice command on Amazon Echo. With the changing technology, we are trying to meet the media needs of consumers.”

Besides offering 17 local services, including FM Gold, FM Rainbow, Vividh Bharati, the All India Radio runs 14 regional language services through its digital applications and online platform. The national broadcaster also offers 27 global services. In India, AIR operates a total of 420 radio stations, including five community radio stations. Its external services division broadcasts to more than 108 countries.

Amazon Echo connects to Alexa-a cloud-based voice service-to play music, set alarms, and timers, provide information, check your calendar, weather, and sports scores, manage to-do and shopping lists, control smart home devices, and more-instantly. Apart from AIR, Amazon has also partnered with Zee Music and Saregama to expand its music catalogue. The library currently consists of songs from the platforms like Saavn, Amazon Music, and Tunein.

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