AIR earned Rs 206.6 cr ad rev in FY18 till Jan
MUMBAI: Prasar Bharati’s FM radio arm All India Radio (AIR) earned ad revenue of Rs 206.6 crore in the first 10 months of the current financial year, minister of state in the ministry of information and broadcasting Rajyavardhan Singh Rathore said in the Lok Sabha.
“Prasar Bharati has informed that All India Radio is earning revenue through FM by Commercials (advertisements) and has earned gross revenue of ₹206.6 crore during the current Financial Year up to January 2018,” Rathore said.
Prasar Bharati, he further stated, has informed that as on date, there are 440 AIR Broadcasting Stations having FM transmitters in the country, including 100W FM relay transmitters at 229 locations for localized coverage.
He also said that the estimated cost for setting up of a typical 10 kW FM Radio Station along with 100-meter tower and Multipurpose studio facility for All India Radio is about ₹15 crores.
Prasar Bharati has informed that AIR FM transmitters at 154 new locations in the country have been approved for installation including 100 W FM Relay transmitters at 113 locations, he stated.
The present Policy on expansion of FM Radio Broadcasting services through Private Agencies (phase-III) envisages to extend FM radio services to 227 new and uncovered cities, in addition to the present 86 cities, with a total of 839 new FM radio channels.
As per information provided by Rathore, the government has till date earned Rs 5608.5 crore from the private FM radio operators.