Aidem collaborates with Entropik to provide emotion recognition tech solutions to marketers

MUMBAI: Media solutions company Aidem Ventures has collaborated with Entropik Tech, an Emotion AI-led tech company, offering a complete suite of emotion recognition technology solutions.

Aidem by virtue of providing marketing solutions to its diverse broadcast & asset owners for nearly a decade has deep and wide relations within the media and marketing eco-system. Entropik Tech, on the other hand, has multi patents applications with working products spanning eye-tracking, facial coding, and brain wave mapping.

Aidem and Entropik Tech view this collaboration born out of complementary competencies. Entropik Tech’s solutions will power Aidem to offer cutting edge solutions that will fill the void of a non-intrusive, scalable, precise and objective solution across domains like communication (text, video – commercials, short-form, and long-form), UI/UX management, product & packaging tests across industries.

Aidem Ventures MD Karan Kumar Gupta stated, “Aidem has always been not just a pioneer but a visionary in the media solutions domain. Our media independence (non-ownership of media vehicles) and our years of providing media and marketing solutions have always pointed to a growing void which we will now fill and thereby provide a much sought-after solution by marketers and content makers. We will strive to constantly stay at the edge of change and thereby live up to our ambition of understanding media so deeply that we express the true reflection of the industry (Aidem).”

Aidem Ventures Group CEO Pradeep Hejmadi added, “Entropiks’ Emotion AI has the potential for a magical application that has numerous use cases as-is. What excites us is their “can-do” attitude besides their enormous drive for excellence and innovation – a perfect match with our ethos. First off, this alliance is set to be a game-changer for the media solutions industry. Industries have sought non-intrusive decision-enabling solutions in areas like communication, content, product, packaging, customer satisfaction, UI/UX measurement & we are proud to answer this call with a powerful product. While the tech stack does most of the heavy lifting on accuracy, reliability, and speed, the Aidem team will ensure insighting and hence actionability.”

Entropik Tech CEO Ranjan Kumar stated, “This Partnership is all set to revolutionize the Consumer research Industry. At Entropik, our mission has been to understand Consumer Behavior in a most scientific & scalable way. Inline, Entropik’s Multi-Modal Emotion AI platform has been embedded with cutting edge Proprietary Technology like brainwave mapping, eye tracking, and facial coding. These detailed insights into human emotions are converted into actionable data points via our in-house developed algorithm in real time. Aidem with its decade long Media Solution expertise powered with Entropik’s cutting edge Emotion Tech competence will be a powerful ally for marketers.”

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