After Sri Lanka, Swastik Productions’ ‘Porus’ travels to Thailand

MUMBAI: Swastik Production’s decision to retain the intellectual property rights (IPR) of historical drama series ‘Porus’ seems to be paying off.

After closing its first syndication deal with Sri Lanka’s Sirasa TV, Swastik Productions’ video distribution arm One Life Studios has sold the rights for Thailand market to Thai Public Broadcasting Service (TPBS). The broadcaster has inked one-year deals in Sri Lanka and Thailand.

TPBS has secured the exclusive TV rights in Thailand and non-exclusive digital rights for the app, YouTube, and Facebook pages. Workpoint also has the rights to create original music for the Thai broadcast.

Swastik Productions founder Rahul Kumar Tewary has said that the production house has also sold ‘Porus’ rights in five other Asian markets Malaysia, Cambodia, Myanmar, Laos, and Vietnam without disclosing their names. It is also in talks with broadcasters in other markets like Africa and Easters Europe.

“We have sold ‘Porus’ to TPBS in Thailand. We have also inked deals for six other markets. We are also in discussion with players from Eastern Europe and Africa,” Tewary said.

In Sri Lanka, Porus was launched in January on Sirasa TV under the name ‘Digvijaya’. The 260-episode series was bought by Maharaja Television (MTV) and was dubbed in the local language of Sinhala, in order to reach out to Sinhalese worldwide. The show is also being stream on Maharaja TV’s digital platform.

Barring the India broadcast rights, which rests with Sony Entertainment Television (SET), Swastik has retained the IP rights for ‘Porus’.

Porus narrates the story of King Porus, who fought against Alexander the Great in the battle of the Hydaspes and was the biggest obstacle to Alexander’s ambition to conquer the Indian subcontinent. ‘Porus’ has been written and directed by Swastik Productions’ Siddharth Tewary.