After print media, MIB hikes ad rates for private TV channels

MUMBAI: The ministry of information & broadcasting (MIB) has taken a decision to revise the advertisement rates offered by the Bureau of Outreach and Communication (BOC) to private TV channels. The revised rates have been announced on the basis of a Review Committee constituted by the Ministry which submitted its report on 1st January 2019.

The revision would lead to an increase in rates of around 11% over the rates of 2017 in respect of most of the private TV channels while it could be of a higher percentage for some others, as per their reach and TV ratings.

Differential rate structures for news and non-news channels will be offered, depending upon their overall reach in the country. The decision will also make it easier for TV channels to be empanelled with BOC in order to take advantage of the higher rates.

Earlier, the ministry had hiked the ad rates by 25% over and above the existing rate structure for advertisement in newspapers by the BOC. The decision was taken with effect from 8 January and will be valid for a period of three years. The last such revision had taken place in 2013 when an increase of 19% had been announced over and above the rates of 2010.

The decision is based on the recommendations of the 8th Rate Structure Committee constituted by I&B Ministry which took into account several factors, including the increase in the price of newsprint, processing charges and other factors which go into the computation of advertisement rates.

In the current fiscal till 7 December, the government had spent Rs 527.96 crore on ads including Rs 244.32 crore on print and Rs 229.25 crore on audio-visual media. The government has spent Rs 208.55 crore on outdoor publicity (OP).

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