Aditya Pittie’s IN10 Media to launch two new TV channels, global SVoD service
MUMBAI: The promoters of Epic Television Network have created a new holding company called IN10 Media, which will act as a parent company for all its media businesses.
Epic TV plans to organise and build itself as a media network, with new ventures across every touch-point of the content life-cycle that would consolidate under the banner of IN10 Media.
IN10 Media will be the parent company for all the businesses including Epic TV, video on demand (VoD) service Epic On and LatestLY.
Under the IN10 umbrella, the company will be expanding its television network with the launch of two new channel Epic Plus and ShowBox. The two channels are slated to launch later this year.
A high-definition (HD) offering, Epic Plus would be a separate feed and the content offering would strengthen Epic’s positioning, and further its brand promise of showcasing high quality, premium, India-centric content.
ShowBox, which will be a free-to-air (FTA) channel, is slated to be a regional youth and music channel, high on appeal and energy, that will push the boundaries of quality entertainment in the regional space.
IN10 Media has also disclosed the upcoming release of a worldwide OTT offering in the niche of global documentaries. Named ‘DocuBay’ the premium SVoD service is scheduled for an exclusive first look of its beta release for the documentary community at Cannes, France, later this month.
The company hinted at announcements of other upcoming verticals in the near future, including its ambitions of being a platform-agnostic content creator, for which it intends to set up a production house catering to the every rising demand for content, especially in the booming digital market, while also servicing other broadcasters.
Epic TV MD Aditya Pittie would be spearheading the expansion as Managing Director of IN10 Media. Speaking about the future plans, he said, “We are very confident that the media space, and the business opportunities in it are set to explode in the near future, and our vision is to bite into a significant portion of that pie. Content, we believe, will play a pivotal role within the media universe and our mission is to create a content hub that identifies, seeds, nurtures, and delivers quality content to viewers.”