ABP News Network launches new show ‘Desh ka Mood’ around GE 2019

MUMBAI: ABP News Network has launched a new show ‘Desh Ka Mood’ in the build-up to the General Elections 2019. The show will outline an in-depth analysis of the projections and the changing trends, helping the discerning viewer with the election build-up.

ABP News Network COO Avinash Pandey said, “Staying ahead of the industry, we started our very first show of 2019 elections on January 1st, 2018 and we are the first one to set a benchmark in setting decisive trends in terms of covering and engagement during the elections. Desh ka Mood – is a unique format that would add a touch of freshness to the entire election proceedings.”

He further added, “The show will be a complete one-stop shop on all aspects on the general elections and will cover a wide range of questions pertaining to ratings for national leadership, top of the mind issues and satisfaction parameters with the central government. The format of the show will be to engage the well-versed audience to provide them with ‘food for thought’ with reference to the elections. The show aims at educating, updating and inspiring the viewers.”

‘Desh Ka Mood’ will be on all India projections, 6 monthly waves of vote and seat share for all 29 States + Delhi and UTs, making a cumulative projection for all 543 Lok Sabha seats. The uniqueness of the show is that it would keep the viewers engaged in the trends and projections over the next 6 months, educating the viewers on the entire election journey within the country.

ABP News, ABP Majha and ABP Ananda have the exclusive right to Mood Of The Nation (MOTN) data, with the sole right of breaking information in the respective markets. Apart from this ABP Majha and Ananda will also cover State specific rating questions for State leadership, Top of the mind issues and Satisfaction with State Govt.

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