ABP News Network launches new brand campaign

MUMBAI: ABP News Network has launched its new brand campaign ‘Desh ko Rakhe Aagey’, the thought-provoking brand campaign focusses on the hard work that the ABP reporters endure daily to bring the most insightful, intrepid and visceral news coverage. The campaign has started airing today and has been created by Lowe Lintas.

The campaign is led by two interesting TVCs which showcase the story of a Shoe (7 number ka joota) & Bag (Pitthu bag) respectively that are elements which are very important in the career of any journalist. These objects not only see a reporter’s vigor firsthand but also become an integral part of their journey. ABP News has been the pioneer when it comes to thoroughly researched, innovative and engaging news delivery, and depicts the story of journalistic acumen and the indomitable spirit through this TVC.

Excited on the brand campaign launch, ABP News Network COO Avinash Pandey said, “I would like to congratulate and thank our reporters, who act as the sentinels of truth, driven by boundless passion and unflinching determination that has helped ANN in keeping the nation and viewers ahead. The intriguing campaign aims to bring forth ANN’s efforts to keep its most important stakeholder, the viewer ahead on the continuous developments happening in the country.”

Commenting on the campaign launch, Lowe Lintas COO Naveen Gaur said, “Our association with ABP News is a long-standing one and this campaign like others in the past is special for us. ABP News is one of India’s leading Hindi news channels and has always stood committed to keeping the country and its audience ahead by delivering complete and thorough news. The reporters work tirelessly with passion, courage, and determination towards this commitment. As India enters the year of General Elections, it is our job to give ABP a distinct identity and we believe the current films will do that.”