ABP News celebrates 15 glorious years of success Of ‘Saas Bahu Aur Saazish’
MUMBAI: Keeping up with its commitment of bringing the best entertainment news, with behind-the-scenes and popular snippets of the most prominent TV shows, ‘Saas Bahu aur Saazish’ (SBS) completes 15 successful years on ABP News. Marking the completion of these 15 glorious years, ABP today initiated a campaign on twitter with hashtag #SBS15 and #EntertainmentJahaTakSBSWahaTak to connect with their viewers and thank them for their support. Maintaining its No. 1 position, SBS is the first ever entertainment news show on any news channel, innovated and curated by ABP News. The journey of the show has been remarkable and has garnered tremendous popularity among viewers.
Extending congratulatory wishes to the team, the supremely talented Bollywood superstars, viz. Priyanka Chopra, Shah Rukh Khan, Salman Khan, Ekta Kapoor and Rajeev Khadelwal also expressed immense delight on this feat through social media. Since its inception in 2004, SBS has received tremendous appreciation from its viewers and has been highly acclaimed by industry critiques and celebs alike.
Elaborating on the reason of success of Saas Bahu Aur Saazish, Mr. Avinash Pandey, CEO, ABP New Network said, “Considering the highly competitive and evolving entertainment and media landscape, we feel great pride in hosting an entertainment news show that has lived up to its fitting tag line for more than a decade now. The increasing viewership of the show is quite telling of its ever growing popularity. We thank our viewers for their continued love and support for the last 15 years, and we are also elated by the confidence reposed on us through all these years, maintaining the shows No. 1 position.”
The programme Saas Bahu aur Saazish bears the crown of being the audience favourite for past 15 years. Enjoying the privilege on the sets, the anchor Aditi Arora Sawant is also associated with the show from last 15 years. This show truly marked the genesis of entertainment news beat on television, making this milestone even more crucial. With an aim to maintain the strong momentum in the upcoming years, ABP will make SBS even more grand and fun-filled.