Aaj Tak receives ‘Diamond Play Button’ award for crossing 10 mn subs base on YouTube

MUMBAI: Leading Hindi news channel Aaj Tak has received the ‘Diamond Play Button’ Award recognition from YouTube for surpassing over 10 million subscribers. The Award was presented by YouTube to the India Today Group last week. Aaj Tak claimed it is the first news channel in the world to have won this award.

The YouTube ‘Diamond Play Button’ is the second-highest recognition given to a YouTuber that surpasses the 10 million subscribers’ mark.

India Today Group Vice-Chairperson Kalli Purie, on accepting the recognition for the milestone said, “We are extremely proud that our untiring efforts to provide news that is reliable and unbiased which has made us the number 1 news channel for close to two decades, has found acceptance amongst our Youtube channel subscribers too. This 10 million subscribers accomplishment on YouTube would not have been possible without the support of our viewers who have bequeathed enormous trust on Aaj Tak, the most preferred Hindi News Channel consumed in over 70 countries across the globe.”

YouTube CEO Susan Wojcicki, in his letter appreciating the Aaj Tak YouTube channel for this accomplishment, said, “We hope you will accept this Diamond Creator Award as a token of our appreciation and respect for what you have accomplished.”

In the letter, Wojciki expressed his amazement and signifying the magnitude of achieving the 10 million subscriber mark wrote “But 10 Million Mark? At this point, we are actually scratching our heads. How on earth did you do that? 10 million subscribers isn’t just a lot of people. It is more than the entire population of New York City!

Wojcicki said Aaj Tak Youtube channel is no longer just a channel but a movement. It has clearly touched a nerve in the world and you have found a legion of fans who expect – and receive- great things from you.

YouTube Creator Awards various YouTube channels for reaching significant milestones in subscribers under four categories. Silver Play Button is awarded when YouTube channels reach 100,000 subscribers, Gold Play Button awarded for channels reaching the milestone of 1 million subscribers, Diamond Play Button on reaching, 10 million subscribers. And The Custom Play Button is awarded to YouTube channels when they achieve 50 million subscribers.

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