9XO programming head Clyde D’Souza gets additional charge of 9XM

MUMBAI: 9X Media has given additional charge of 9XM’s programming mandate to Clyde D’Souza, who is currently the programming head of 9XO.

D’Souza has been associated with 9XO since the inception of the channel and is responsible for driving innovations on the Channel such as 9XO Fan wars, 9XO Hook, Tweetdown, 9XO Social Screen, O Bot, and Insta Top 10. Under his guidance 9XO has turned into one of the most popular International music channels in India.

9X Media chief programming officer Amar Tidke said, “Clyde has immense knowledge and experience of creating content that appeals to a varied audience especially the youth. His innovative content ideas on 9XO have made the Channel extremely popular among the viewers. Clyde’s elevation to 9XM will bring fresh programming ideas in the Channel, further strengthening 9XM’s popularity and viewership.”

9XM & 9XO vice president programming Clyde D’Souza said “9XM has always wowed the viewers with path-breaking content and curation skills. I am extremely pleased to be a part of the team that has made 9XM India’s most popular Bollywood music destination. My experience of handling a niche International English music channel will help me to create innovative content that would be appealing to the viewers of 9XM. My current focus will be on introducing content innovations and digital extensions that will further build on the popularity of the Channel.”

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