9X Media launches 9XM, 9X Jalwa in Maldives on Dhiraagu’s IPTV platform
MUMBAI: Music broadcaster 9X Media has partnered with Maldivian digital services provider Dhiraagu to live stream 9XM and 9X Jalwa across the Republic of Maldives. The two channels are available on DhiraaguTV’s nationwide IPTV service Dhiraagu.
9X Media SVP distribution Nitin Sharma said, “We are pleased to partner with Dhiraagu and make 9XM & 9X Jalwa available to the Indian diaspora in the Maldives. Bollywood music has fans across the globe and through Dhiraagu the fans in the Maldives will get to enjoy their daily dose of latest Bollywood music on 9XM and the forever hits music on 9X Jalwa. This partnership will get 9XM and 9X Jalwa to connect with fans outside India and get them closer to Bollywood.”
Dhiraagu’s Acting chief marketing officer Ahmed Maumoon also stated how the availability of 9XM and 9X Jalwa on DhiraaguTV would be well received by DhiraaguTV customers. “Bollywood is one of the most popular forms of entertainment in the Maldives, and the fact that customers can watch the latest hits while enjoying the animated skits would certainly add great value to the DhiraaguTV platform.”
Launched in October 2007, 9XM airs the latest Bollywood songs interspersed with short-format animated shows. The animated characters Bade-Chote are popular amongst the viewers across all age groups. 9X Jalwa launched in 2012 has become the favourite destination for Forever Hits across Bollywood.