45% respondents prefer watching only their favourite team’s match in FIFA WC: Velocity study
MUMBAI: Majority of football fans surveyed by Velocity Market Research said that they prefer watching their favorite team’s matches live. According to the survey, 45% of the 2000 respondents prefer to watch only those matches in which their favourite teams are participating.
Further, 41% of the respondents watch all the matches while 29% watch just the highlights. Others keep themselves updated either by watching news, reading newspaper or through social media websites
The national study was conducted in Delhi, Kolkata, Mumbai, Hyderabad, Bangalore and Chennai across 18-60 age groups. 64% of the respondents were Male while the rest were female.
Majority of the respondents claimed that they are aware about the FIFA World Cup. However, not all of them are aware about the country where it is taking place.
In FIFA World Cup 2018, Brazil, Argentina and Russia emerged to be the top 3 favourite teams and also happen to own the top 10 valuable football players in the world. The average Indian fan’s World Dream XI team boasted of 4 Brazilian players, positioned across the goalkeeper, defender, mid-fielder and forward sections. Cristiano Ronaldo (Portugal) emerged as the top contender for World Dream XI captain, followed by Lionel Messi (Argentina) and Neymar (Brazil).
84% respondents claimed that they will support the Indian team in their upcoming matches and most of the respondents were highly appreciative of India’s winning streak in the recent international matches. Indian Skipper, Sunil Chhetri emerged as the favourite Indian player, with support of 84% respondents.
The Indian Football Team has also gained a lot of popularity and attraction amongst the football followers, since their winning streak in the recent Intercontinental Cup.
Velocity MR MD, CEO Jasal Shah said, “Sports in India is no longer restricted only to cricket. Driven by a burgeoning talent base, government and media interest in sports like badminton, hockey, kabbadi, wrestling, etc., has greatly influenced and inspired the youth and millennials. People have started to appreciate every form of sport, be it at a national or international level and do not shy away from referencing their peers globally. Similarly, Football, a global sport has taken the country by storm in recent years. With the current population and audience base in India, it is no wonder that FIFA has left no stone unturned in promoting the World Cup 2018 in India. With tactical promotions and marketing campaigns through the year to the pre-season promotional campaigns like #meridoosricountry, FIFA has managed to create a fan base in the country that is only next to Cricket’s.
“This has in fact, also proved to be a great boost to Indian football as fans have now also started participating in and encouraging their own country’s players. Our study recorded a whopping 84% of the respondents claiming that they follow the Indian football team’s games and were also aware of top Indian players like Sunil Chhetri, Bhaichung Bhutia, Gurpreet Singh Sandhu, etc. Indian fans also seemed to recall and were immensely moved by the Indian skipper Sunil Chhetri’s heartfelt appeal to the fans to support them during their games. With the current rage, it won’t be surprising if the government diverts their attention to Indian football to make this sport the next cricket of India.”