300 channels crossed 1 mn subs mark on YouTube in 2018
MUMBAI: Independent content creators continue to mop up new subscribers on YouTube. According to YouTube Rewind 2018, 300 channels crossed the 1 million subscriber mark. Further, learning & education, beauty, DIY [Do-It-Yourself] and dance are among the fastest growing verticals on the platform.
YouTube Rewind is a throwback to what India watched, shared, and created in 2018. YouTube noted that 71% of online video viewers go first to YouTube to watch videos to learn something. YouTube is the top video entertainment hubs with over 245 million monthly active users as per ComScore.
Creator Community reached new heights
Topping the list by subscribers is comedy creator Amit Bhadana at 11.8 Million subscribers. Following him closely is another homegrown comedy superstar BB Ki Vines, with over 11.2 million subscribers, and gadget expert Technical Guruji with almost 10.4 million subscribers.
This robust growth reflects the dynamic nature of the Indian creator community, with incredible talent surfacing from across India and especially amongst the regional language creators. These include non-Hindi channels such as Infobells (Telugu), Village Food factory (Tamil) and Madhurasrecipe (Marathi).
Bollywood got India grooving
2018 also saw new records being set and old records being broken in overall views for Indian movie trailers. Sanjay Dutt’s blockbuster biopic, ‘Sanju’, played by Ranbir Kapoor was the most trending movie trailer of the year with 60M+ views. This was followed by Rajnikanth and Akshay Kumar starrer 2.0. Music remained a favourite, with the year’s biggest super-hit song Bom Diggy Diggy Bum at the number one position, followed by Punjabi track Laung Laachi by Mannat Noor and Guru Randhawa’s Made in India.
Brand ads were loved by millions
Over the years, YouTube has become a platform for brands to catch consumers’ attention. Building on the trend of emotional storytelling, the top two ads this year are themed on bonds between family and friends. Topping the charts this year is Hyundai’s 20 years of Brilliant Moments ad, focusing on moments treasured for a lifetime; followed by Samsung’s #voiceforever campaign their first personalized AI voice assistant can help Motor Neuron Disease patients. Cumulatively, the ten ads in this year’s leaderboard have clocked an incredible 18 million hours of watch time, 88% of which came from mobile devices.