21st Edition of IIFA Weekend and Awards will be held in Madhya Pradesh

MUMBAI: The 21st Edition of IIFA Weekend and Awards will be held in Madhya Pradesh. IIFA Weekend & Awards 2020, Madhya Pradesh: IIFA Rocks and IIFA Awards will be held from 27th- 29th March 2020.

The highly anticipated and coveted annual ceremony, IIFA Weekend & Awards 2020 will witness a grand celebration of Indian cinema’s finest talent, glitz, glamour, global dignitaries, world media, fans and enthusiasts from across the world in the New Media & Entertainment Industry Hub for India, Madhya Pradesh.

Building on its heritage, the culturally rich state is fast becoming ‘The Emerging Hub For Film Shooting’ and ‘Film Tourism’, attracting opportunities and international partnerships to build a first of its kind state-of-the-art ‘film city’ in India – a one-stop service for all film shooting.

IIFA Awards 2020 will be hosted by Bollywood superstar Salman Khan and the multi-talented actor Riteish Deshmukh, along with electrifying performances by Bollywood’s leading ladies, Jacqueline Fernandez and Katrina Kaif.

Featuring the best of Music and Fashion, IIFA Rocks will feature a power-packed musical extravaganza by singing sensation Arijit Singh, along with a stellar line-up of musicians; Sachin-Jigar featuring Nikita Gandhi, Jonita Gandhi, Shalmali Kholgade, Benny Dayal, Ash King, Divya Kumar & Jubin Nautiyal; Tanishk Bagchi’s performance would feature Asees Kaur, Nikhita Gandhi, Romy & Amit Mishra; Neeti, Shakti & Mukti Mohan.

NEXA is the Presenting Partner of the NEXA IIFA Awards 2020 and extends its partnership for the sixth consecutive edition and would build excitement around #IIFA2020MP across its network in India.

Maruti Suzuki India Executive Director, Marketing and Sales Shashank Srivastava said, “The automotive industry has moved beyond ‘Retail Experiences’. From innovations to hospitality, the entire journey has become more evolved and indulgent. NEXA’s association with the IIFA awards is a wonderful testament to that fact. We are happy to take our relationship with IIFA into its sixth year. We are inspired by the fact that our association brings us a step closer to our new-age customers who seek global experiences in their everyday lives. NEXA is as much about innovative technology, as it is about global design, sophisticated lifestyle and entertainment. In a short span, we have touched a million hearts and in order to mark the splendid achievement of inspiring a million customers, NEXA has come up with an innovative project called the “ONE MILLION PIXEL ART”.”

Wizcraft International Entertainment Founder-Director Sabbas Joseph said, “As an institution and a brand in itself, being the only 21st-century entertainment IP from Asia that has sustained over time, IIFA always strives to encompass and foster new connections and relationships, creating positive profiling, economic impact, encourage more trade, build investment opportunities and increase components like tourism and promote the destination globally. The 21st edition of IIFA Weekend & Awards in Madhya Pradesh offers an opportunity to not only present ‘The Heart Of India’ to the world but also showcase the destination, Madhya Pradesh as the new media & entertainment industry hub for India– the first of its kind We at IIFA are looking forward to another grand celebration with the entire film fraternity. Along with my co-founder directors, Andre Timmins and Viraf Sarkari, I would like to thank the people of Madhya Pradesh for welcoming us into their hearts as we look forward to weaving another memorable chapter of the IIFA story.”

Wizcraft International Entertainment Founder-Director Andre Timmins adds, “At the onset of a new decade, I am so pleased to be sharing that the winning host destination for our 21st edition of IIFA Weekend & Awards is Madhya Pradesh in India. Having been known as the heart of India the cities of the region offer beauty, heritage, culinary excellence and culture to our film fraternity. I would like to thank Shri Kamal Nath, Hon’ble Chief Minister M.P. and MP Tourism for welcoming us to their home with open arms and commitment. We are excited to bring the world to India with IIFA and take our very own Bhopal & Indore to the world with another successful stop in the IIFA journey. We are hopeful of bringing a lot of opportunities to support the growth of the film & entertainment business in Madhya Pradesh.”

The principal partners for the prestigious 21st Edition of IIFA Weekend & Awards 2020 – Madhya Pradesh: Title Sponsor of IIFA Awards for the 6th consecutive year is NEXA. Cause Partner| Woosh Washing Expert; Brand Partner: EaseMyTrip.com.

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