‘2.0’ premiere propels Zee Cinema to top position in U+R, urban HSM
MUMBAI: Zee Cinema has become the number 1 Hindi movie channel in urban + rural HSM on the back of ‘2.0’ premiere. The movie, which had premiered on 21st April at 12 noon, has garnered 1.64 crore impressions.
‘2.0’ is a cautionary tale about the March of the Machines. The sequel to the 2010 blockbuster superhero movie features Rajinikanth in a double role as Dr. Vaseegaran and his trusted robot Chitti and Akshay Kumar as a mutant ornithologist Pakshi Rajan. Essaying equally important and crucial roles are Amy Jackson, Sudhanshu Pandey, Adil Hussain, Kalabhavan Shajohn, and K. Ganesh.
In U+R HSM, Sony Max has slipped to the second position while the rest of the table remained unchanged.
Top 5 programmes in U+R HSM
‘Journey to 2.0 Making of the film’ garnered 39.9 lakh impressions. Sony Max and Zee Cinema led the table with two movies each. Star Gold’s ‘Avengers Infinity War’ was the fifth movie on the table.
Top 5 channels in urban HSM
Zee Cinema also replaced Sony Max in urban HSM. Sony Max has slipped to the second spot. The other three positions have remained unchanged.
Top 5 programmes in urban HSM
‘2.0’ is the most watched movie with 1.09 crore impressions. ‘Journey to 2.0 Making of the film’ had 26.08 lakh impressions. The other three programmes in the table were from Sony Max and Star Gold stable.
Top 5 channels in rural HSM
Zee Cinema and Sony Max swapped positions while the rest of the table remained unchanged.
Top 5 programmes in rural HSM
‘2.0’ premiere notched 55.8 lakh impressions. B4U Movies dominated the table with four movies in the top 5.