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YuppTV acquires digital rights of Nidahas Trophy 2018 for certain key territories

MUMBAI: Over the top (OTT) platform YuppTV has acquired the digital rights of the upcoming tri-nation series, Hero Nidahas Trophy 2018, between Bangladesh, India and Sri Lanka for certain key markets.

All the matches will be exclusively available on YuppTV in the US, Canada, Middle East and North Africa, Australia, New Zealand, Malaysia, United Kingdom and Europe. The T20 matches will be held in Colombo, between from 6-18 March 2018.

The tri-series tournament, played in celebration of Sri Lanka’s 70th year of independence, will open with India taking on Sri Lanka in the opening match. The tournament will follow a round robin format, with all three teams playing each other twice, and the top two teams progressing to the final on 18 March.

YuppTV founder, CEO Uday Reddy said, “Unlike other games, cricket has exemplary viewership across the globe, and T20 cricket has helped it gain more popularity than ever before. We are pleased to have exclusive rights for broadcasting the Hero Nidahas Trophy 2018 series in various geographies and look forward to offering our viewers the convenience of streaming the action-packed game, without missing a single moment of the same.”

DSport has the broadcast rights for the Indian market. It has partnered with Viacom18 to broadcast the tournament in Hindi on its Hindi movie channel Rishtey Cineplex.