MUMBAI: Xilam Animation, the owner of ‘Oggy And The Cockroaches’ brand, has partnered with Nazara Technologies to extend the brand into mobile games. The deal was brokered via Xilam and licensing agent, Dream Theatre.
Nazara will launch a raft of new mobile games for the younger audience that underscore the brand values of ‘Oggy And The Cockroaches’. The first game is expected to be available in the first quarter of 2018 in the Asia Pacific, Latin America and the Middle East.
In India, ‘Oggy And The Cockroaches’ currently airs on both Cartoon Network and Nickelodeon, as well as on Amazon Prime. The series is also available on Cartoon Network Latin America and on Cartoon Network Middle East and Africa (MENA), and Gulli Bil Arabi.
The series is distributed in more than 160 countries around the world and is watched in 600 million homes.
‘Oggy And The Cockroaches’ is reaching new heights and raking up exceptional results on digital platforms throughout the world. The series has a cult following on Facebook with more than 3.5 Million fans and 1.2 Million subscribers on YouTube. Partnering with Nazara is only a natural extension of the brand expérience.
Xilam founder, president Marc du Pontavice said, “Xilam is eager to expand the presence of its properties in the digital domain. Nazara is one of the leaders in mobile gaming arena and we’re thrilled to be working together to take Oggy and his friends to new heights in gaming. We’re excited to give kids yet another avenue to become immersed in his cheeky world as we celebrate 20 years of ‘Oggy And The Cockroaches.”
Nazara operates in 61 countries across emerging markets, as of September 30, 2017. In India, Nazara has licensed mobile gaming rights to popular kids IPs including Chhota Bheem, Motu Patlu, Mighty Raju, Tinkle characters and Chacha Choudhary among other IP’s like Virat Kohli, Royal Challengers Bangalore, and Hrithik Roshan.
Nazara Technologies CEO Manish Agarwal said, “With Oggy and the Cockroaches, Nazara will continue to deliver high-quality games for the global market. We have built a strong portfolio of successful games targeting the younger audience in India over the last 2 years and now with this partnership with Oggy & the Cockroaches IP, Nazara is aiming to tap the younger audience segment across the emerging markets beyond India by leveraging the global appeal of the IP.”
Cartoon Network Asia has scooped up seasons five, six and seven of the series for its channels this year, with previous seasons of Oggy currently running on Nickelodeon, Youku in China and Netflix Asia Pacific (outside China and India).