Valentine’s Day Initiatives by Viacom18 brands
MUMBAI: Catering to the entertainment requirements of today’s children is no child’s play! Despite the challenge, Nickelodeon never fails to astound us with its exciting campaigns lighting up every occasion. The leading channel in kids entertainment, Nickelodeon, is back to dial up the excitement this Valentine’s Day. The channel is all set to up the fun and entertainment quotient for kids with its exciting content and fun contests for the little viewers, announcing its campaign “Dress to Impress” where kids are empowered to select the most impressive outfit for their favourite toons- “Motu & Patlu”
The campaign aims to encourage the audience to dress Motu Patlu using GIFs. In the GIF, the series of outfits will appear, where the kids get a chance to choose the best look for their favorite toons. The two lucky winners will stand an opportunity to appear to feature on the Facebook audience pool and be the lucky winner!
This quirky and novel way of celebrating every occasion in its unique way has definitely won many admirers for the franchise and helped create an even stronger brand equity for Nickelodeon.
Celebrate the season of love with HP MTV Fame-istan movie marathon
With the most romantic time of the year around, enjoy the season of love as HP and MTV plans a special evening for you and your loved ones. This Valentine’s Day, sit back, relax, fill your popcorn tubs and enjoy a movie marathon by budding talents tonight at 8.00 PM onwards on MTV.
HP and MTV came together to create a beautiful collaborative platform ‘Fame-istan’, that would provide Young Millennials a lifetime opportunity to showcase their talent and be mentored by Bollywood’s best #ReinventMyStory. The fact that all these films got created and edited on HP Laptops is a testimony to the technological prowess and power of the HP machines”. HP MTV Fame-istan will feature three movies made by aspiring filmmakers of the country and mentored by talent powerhouses of the Indian film industry- Mohit Suri, Radhika Apte and Homi Adajania.