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IPL impacts prime-time show launches on Hindi GECs in April; Star Plus creates afternoon band
MUMBAI: Hindi general entertainment channels (GECs) were low on new prime-time shows in April due to the start of the Indian Premier League (IPL). The most important development, however, was the introduction of the afternoon band by Star Plus, a slot long abandoned by all the Hindi GECs.
A total of eight shows were launched by the main Hindi GECs, with four being on the afternoon band. While five came from Star Plus, Sony Entertainment Television (SET) launched two and Zee TV one.
Leading channel Star Plus launched ‘Star Plus Dopahar’ on 3 April. The afternoon band runs from 12.30 to 2.30 pm, every Monday to Friday. It showcases four half-an-hour shows, namely ‘Kya Kasoor Hai Amla Ka?’, ‘Tu Sooraj Mein Saanjh, Piyaji,’ ‘Ek Aastha Aisi Bhee’ and ‘Dhhai Kilo Prem’.
‘Kya Kasoor Hai Amla Ka?’ is an adaptation of the popular Turkish show ‘Fatmagul’ and is produced by 24 Frames. Airing at 12.30 pm, it has Pankhuri Awasthy and Rajveer Singh in lead roles. It is the story of a rape victim who, with strong willpower, battles all her problems with self-confidence.
Produced by Shashi-Sumeet Productions, ‘Tu Sooraj Mein Saanjh, Piyaji’ is a sequel to the popular Star Plus show ‘Diya Aur Baati Hum’. The sequel airs at 1 pm and stars Rhea Sharma and Avinesh Rekhi, along with Neelu Vaghela and Kanika Maheshwari, who reprise their roles from the earlier series. The show maps the story of Kanak (Rhea Sharma) and her struggles to earn the trust of her in-laws.
‘Ek Aastha Aisi Bhee’, which airs at 1.30 pm, is the story of a girl who brings a fresh and unique perspective on faith. Produced by Shoonya Square Productions, the show features Tina Ann Philip and Kanwar Dhillon in pivotal roles.
The new property ends with ‘Dhhai Kilo Prem’, which is created and produced by Sandiip Sikcand in collaboration with Balaji Telefilms. The show revolves around an overweight couple who help each other overcome body shaming issues.
Apart from the afternoon band, Star Plus also launched the eighth season of its popular celebrity dance reality show ‘Nach Baliye’. Launched on 2 April, the weekend show airs at 8 pm.
Produced by BBC, ‘Nach Baliye 8’ has got on board Sonakshi Sinha, Terence Lewis and Mohit Suri as mentors. The 10 celebrity jodis featured on the show include Divyanka–Vivek Dahiya, Bharti Singh–Harsh Limbacheye, Sanaya–Mohit Sehgal, Pritam–Amanjot Singh, Dipika Kakkar–Shoaib Ibrahim, Siddarth–Trupti Jadhav, Utkarsha Naik–Manoj Verma, Sanam Johar–Abhigail Pandey, Aashka Goradia–Brent Goble and Monalisa Antara–Vikrant Singh.
Besides Star Plus, SET launched two shows and Zee TV one fiction drama.
SET launched a romantic drama titled ‘Jaat Ki Jugni’ on 3 April at 8.30 pm. It replaced the channel’s existing show ‘Ek Rishta Sajhedari Ka.’ ‘Jaat Ki Jugni’ is produced by by Rashami Sharma Productions and is said to be inspired by the 1993 Bollywood movie ‘Anari’, which starred Karisma Kapoor and Venkatesh. The plot of the show is quite similar to that of the film. The series features Madirakshi Mundle of ‘Siya Ke Ram’ fame and Vishal Vashishtha of ‘Ganga’ fame in lead roles.
SET also launched the reality show for kids ‘Sabse Bada Kalakar’ on 8 April, which airs everySaturday and Sunday at 8 pm. The series replaced the channel’s popular singing reality show ‘Indian Idol 9’. The show is judged by Bollywood actors Raveena Tandon and Arshad Warsi. It marks Tandon’s debut on TV. The contestants are judged not only on their individual skills but also the overall entertainment quotient. The show aims to find a kid who has the potential to have a future in acting. It features kids aged 4–12 years.
Zee TV started airing its new prime-time drama ‘Sethji’ from 17 April at 7 pm, replacing its existing show ‘Kala Teeka’. Produced by Offshore Productions, the show sees the return of popular TV actress Gurdeep Kohli in the title role of Sethji. She is the custodian of her village’s customs, practices and laws. People look up to her sense of justice as she does not even stop short of punishing her own family. Debutant Avinash Kumar plays Bajirao, the son of Sethji who falls in love with a city girl named Pragati, played by Rumman Ahmed.