20 Sep 2017
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Ditto TV’s revenue over Rs 70 cr a year

MUMBAI: Ditto TV, the OTT arm of Zee Entertainment Enterprises Ltd (ZEEL), has about three million paid subscribers and earns an annual revenue of over Rs 70 crore (Rs 700 million).

The average revenue per user (ARPU) is Rs 20, ZEEL managing director and CEO Punit Goenka told media analysts. The OTT service has various subscription packs, starting from a day to a month and even a year.

Although the revenues are predominantly from India, Ditto TV will make an international push over the next few months. The plan is to take the OTT service to newer geographies and offer localised content in those markets. The idea is to make ditto TV a product not just for Indian expats but also one that can be consumed by any population.

The OTT platform has started featuring exclusive content not available on television. In February, it launched its first original series called ‘Strugglers’.

“There will be more such content coming on Ditto to justify the payment premium of that platform,” said Goenka.

Ditto TV, housed under ZEEL’s new media arm Zee Digital Convergence, is looking to create original content in various genres like horror, humour, web series, movies and short films.

Another brand within Zee Digital Convergence is OZEE. With a distinct strategy, the ad-supported video-on-demand (VoD) platform will have investments in line with its potential and return on investment (RoI) yardstick.

“Ditto and OZEE are two independent platforms and businesses. We are driving growth of both,” said Goenka.

OZEE will only have ZEEL-owned content in Hindi, Marathi, Tamil, Telugu, Kannada and Bengali. Ditto TV, on the other hand, aggregates content from other broadcasters as well. It also produces original content, which will be available on OZEE as well.