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BCCI to earn more as Oppo replaces Star as Team India sponsor for Rs 1,079.29 cr
MUMBAI: Chinese handset manufacturer Oppo Mobiles India has outbid its rival Vivo to bag the sponsorship rights for Team India for five years until 31 March 2022.
Oppo bid Rs 1,079.29 crore compared to Vivo’s Rs 768 crore to acquire the rights, which were earlier held by Star India.
Oppo will pay Rs 4.17 crore per bilateral game and Rs 1.51 crore per ICC game. This is a huge increase from incumbent sponsorship rights holder Star’s payment of Rs 1.92 crore per bilateral game and Rs 61 lakh per ICC game.
Pertinently, Vivo is the title sponsor of the Indian Premier League (IPL) while Oppo is the ICC global sponsor.
BCCI had set Rs 2.2 crore as the base price for bilateral matches and Rs 70 lakh for ICC matches. The base price worked out to Rs 538 crore. Nine companies, namely Oppo, Vivo, Star, PayTm, Hero, GroupM, DNA and DBS Bank, had bought the tender. Of these, Vivo and Oppo were the only ones to place their bids.
The five-year rights period starts from 1 April 2017 and continues until 31 March 2022. This period will see Team India play 14 home series and 20 overseas series, including the ICC Champions Trophy, ICC Cricket World Cup and the World T20 events. Team India is expected to play 259 matches, which include 222 bilateral games and 37 ICC-tournament games.
Oppo joins other prominent BCCI sponsors like Paytm, PepsiCo, Hyundai and Janalakshmi Financial Services.
The bid is for all Indian teams, including women’s and juniors. The team sponsor gets its commercial logo on both the men’s and women’s jersey.
BCCI CEO Rahul Johri said, “Oppo put in a record bid of Rs 1,079 crore for five years. This is almost five times the previous bid [Star India’s]. The second-highest bid was from Vivo, which was 768 crore.”
“Both the bids far exceeded the minimum reserve price that was set by the BCCI at Rs 538 crore. These bids are testimony to the strength of the Indian cricket. It is testimony to the belief of people in Indian cricket,” said Johri, adding that there were nine bidders in the fray.”
Oppo Mobiles India global VP and president Sky Lee said, “Cricket in India isn’t just a sport—it is also a way of life, a culture, even a religion. Oppo is the most adorable youth-centralised brand. We aim at reaching new heights alongside the Indian Cricket Team. Indeed, as a smartphone brand, Oppo has become a favourite brand among young people. Today more than 100 million young people across the world are using Oppo camera phones. In India, we also have been growing fast. According to GFK data, in terms of sales units, we grew from 1.2% in December 2015 to 11.7% in January 2017, and deeply loved by Indian youngsters as well.”