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Amazon inks exclusive content deal with Vishesh Films for Prime Video
MUMBAI: Continuing with its aggressive content play in the Indian market, Amazon has entered into an exclusive long-term agreement with Mahesh and Mukesh Bhatt-owned Vishesh Films, ahead of the India launch of its Prime Video service.
As part of the broader plan to offer Indian movies and original TV series, the new deal will enable Prime Video India to be the exclusive subscription streaming destination for all existing and new releases from Vishesh Films.
Like the deal with T-Series, this will enable Amazon to stream future titles of Vishesh Films like ‘Begum Jaan’ (featuring Vidya Balan) on Prime Video before their TV premieres.
Prime members will also have access to the recently released ‘Raaz 4’ and blockbuster library films including franchises like ‘Aashiqui’, ‘Raaz’, ‘Murder’ and ‘Jannat’. The other movies include ‘Ghulam’, ‘Dil Hai Ki Manta Nahi’, ‘Humari Adhuri Kahani’ and many more.
“Prime members will enjoy unlimited streaming of these upcoming movies ahead of their TV premiere and within weeks of their theatrical release,” Amazon said.
As per the pact with T-Series announced late last month, as many as 17 underproduction T-Series films will first be showcased to Prime Video subscribers before their television premieres. Films from T-Series that will premiere on Prime Video include titles like ‘Tum Bin 2’ (directed by Anubhav Sinha), ‘Noor’ (starring Sonakshi Sinha), ‘Chef’ (starring Saif Ali Khan), ‘Raabta’ (Sushant Singh Rajput and Kriti Sanon), ‘Simran’ (Kangana Ranaut, Saket Chaudhary), ‘Hindi Medium’ (Irrfan Khan and Pakistani beauty Saba Qamar), ‘Wajah Tum Ho’, ‘Yaariyan 2’ ‘Hate Story 4’ and more future big-budget films.
Earlier, Amazon had inked a long-term content licensing deal with Karan Johar’s Dharma Productions. As per the pact, Amazon will have streaming rights to new releases such as ‘Ae Dil Hai Mushkil’, which has Ranbir Kapoor, Aishwarya Rai Bachchan and Anushka Sharma in lead roles. Directed by Johar, the movie is set for release on 28 October.
The other digital premieres of Dharma releases on Prime Video include upcoming films like ‘Ok Jaanu’, starring Aditya Roy Kapoor and Shraddha Kapoor, and ‘Badrinath Ki Dulhania’, starring Varun Dhawan and Alia Bhatt. Amazon will have access to unlimited streaming of Dharma’s library films such as ‘Yeh Jawaani Hai Deewani’, ‘Student of the Year’, ‘Kal Ho Naa Ho’ and ‘Agneepath’.
Commenting on the deal with Vishesh Films, Amazon Prime Video India director and country head Nitesh Kripalani said, “Vishesh Films is one of the most successful Indian film production houses. Prime Video India will showcase Vishesh Films’ repertoire of films from horror to thrillers to romance, all coupled with soulful music that has become a trademark of their movies.”
Added Vishesh Films’ managing director Vishesh Bhatt, “Digital is the future and I am bringing it now to the Bollywood audiences worldwide. Our forthcoming releases will be available on Amazon Prime Video before television premieres for instant gratification, at any place, at any time. I believe this move will be a game changer for the industry. We are proud to be working with an iconic partner like Amazon.”
Earlier this month, Amazon and Green Gold Animation signed a multi-year content contract. As per the deal, Amazon Prime Video India will become the exclusive subscription streaming home for all of Green Gold Animation’s future TV episodes and TV movies of Chhota Bheem, Super Bheem and Mighty Raju.
Prime members in India will have also have access to Green Gold Animation’s vast library of top-rated shows and movies like ‘Krishna Balaram’, ‘Chorr Police’, ‘Luv Kush’, ‘Vikram and Betaal’ and ‘Krishna’.
The Seattle-headquartered online retailer, which has launched its Amazon Prime subscription service in India, has committed to invest $5 billion to push its e-commerce business against home-grown rivals Flipkart and Snapdeal. The company thinks that, bundled with e-commerce, its video streaming entertainment service will have a good chance to succeed in India.