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A peep into Balaji Telefilms’ OTT service
MUMBAI: After running behind its planned schedule, Balaji Telefilms has finally launched its OTT app ALT Balaji on the Google Play Store.
The content categories include shows, movies, kids and comedy. The original content carries the tag #itsoriginal.
While the shows in Indian languages will be made available soon, what one can see immediately is English and Korean shows.
The names of the four original Hindi shows are ‘DEV DD’, ‘Romil and Jugal’, ‘Once Upon a Night’ and ‘Boygiri’. While the first three are in the drama genre, ‘Boygiri’ is a comedy. There is one Tamil thriller titled ‘Maya Thirrai’.
The English shows available for immediate viewing are ‘The Doctor Blake’ (mysteries), ‘Endeavour’ (crime), ‘Murdoch Mysteries’ (crime) and ‘Love/Hate’ (a gangster drama). The Korean shows are ‘Cheo Yong’ (crime), ‘Gab Dong’ (mystery), ‘Signal’ (crime) and ‘Who are you?’ (horror).
In the kids category, the original shows that are named and are to come soon are ‘Ding Dong Bell L-O-L’ (English animation), ‘Moe Doe the frenemies’ (Hindi animation), ‘Happy Lucky Ki Katti B…’ (Hindi animation) and ‘Nursery Rhymes’ (English animation).
The kids shows available include ‘Little Krishna’ (animation, in English and Hindi) ‘Shaktimaan’ (action, in Hindi, Tamil and English) and ‘Mademoiselle Zazie’ (animation, in English and Hindi).
The comedy movies that are available free include ‘Kyaa Kool Hai Hum’, ‘Kyaa Kool Hain Hum 3’, ‘Main Tera Hero’, ‘C KKompany’, ‘Kuku Mathur Ki Jhand Ho Gayi’ and ‘Kyo Kii…Main Jhuth Nahin Bolta’. All these movies are released by Balaji.
In the movies category, the names mentioned are ‘Lootera’, ‘Love Sex Aur Dhokha’, ‘Shor in the city’, ‘Koi Aap Sa’ ‘Kucch To Hai’, ‘Ragini MMS’, ‘Once Upon a Time in Mumbai’, ‘Krishna Cottage’ and ‘Shootout at Lokhandwala’.
As reported earlier, Balaji Telefilms’ OTT service ALT Balaji would first go technically live on 21 February. The commercial launch is scheduled to take place on 15 April.
The service will be priced at Rs 60 per month. ALT will start with 60–80 episodes of content. The plan is to create 300 hours of original content in the year.
ALT Balaji will have a mix of subscription-based and premium ad-supported models. The content will be created for 32 different interfaces such as mobiles, computers, laptops, tablets, smartphones, game stations, internet-ready TV sets and more. It will be available across nine different speed profiles.
ALT Digital Media Entertainment houses the digital business of Balaji Telefilms. To launch and expand the digital media unit, Balaji has raised Rs 150 crore by issuing preference shares to global investors like Atyant Capital India Fund – I, Vanderbilt University, GH , GHI LTP Ltd, GHI HSP and GHI ERP.