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IBF and NBA challenge TRAI’s ill-timed 12 minute ad cap rule in TDSAT worried about the implication it will have on the industry.
Broadcasters contend that the TRAI is overstepping the line by regulating ad duration on TV; argue that the ad regulation will have an adverse impact on their business models.
TRAI issues ad regulation notification that is bound to have revenue implications on broadcasters; Sports, news and movies could be worst hit.
TRAI legitimises the right of an MSO to fix the carriage fee since they are making substantial investment for implementing DAS.
Cable operators can charge a maximum of Rs 100 for 100 free-to-air (FTA) channels and Rs 150 for the base pack of pay channels as per the Tariff Order.
TRAI invokes Cable Television Networks Regulation Act 1995 to cap ad duration on TV channels to 12 minutes in a clock hour.
The net worth criteria for uplinking of news channels and non-news channels has been raised to Rs 200 million and Rs 50 million respectively.
TDSAT tells TRAI to consider completing the consultation process with stakeholders within three months and make recommendations within six weeks.
Supreme Court new pricing will throw out the earlier 35 per cent tariff order set by the TRAI in July 2010 and 50 per cent by TDSAT in July 2006.