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Ad regulation to hit at the very heart of the business model of the news channels, argues NBA counsel Dr Abhishek Singhvi; NBA to file affidavit on Monday revealing financial impact of the regulation.
NBA counsel Anup J Bhambhani contends that the news channels must be treated differently since the viewership pattern is different from other genres.
Legal move contradicts I&B minister Manish Tewari’s statement that TRAI should put 12-minute ad cap per clock hour in cold storage till digitisation is complete.
TRAI proposes upping the cap in news television and private FM radio broadcasting to 49 per cent and 100 per cent FDI in carriage services.
TRAI consultation paper says aggregators cannot bundle channels from more than one broadcaster; 73% pay-TV market with 4 content aggregators.
TRAI recommends increasing FDI in TV distribution and Radio to 74% and 26%; favours status quo in news and current affairs.
As per TRAI’s tariff order MSOs seeking signals of a channel under ‘must provide’ clause can’t demand carriage fee; removes channel carrying capacity clause.