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27 news channels showed ads in excess of 12 minutes during Jul–Sep 2015, says TRAI

MUMBAI: Even as the Telecom Regulatory Authority of India’s (TRAI’s) 12-minute ad cap remains under judicial consideration in the Delhi High Court, the sector regulator has reported that 27 news channels showed advertising in excess of 12 minutes per clock hour for the period between 29 June 2015 and 27 September 2015.

As per data released by TRAI, 10 national news channels and 17 regional news channels overstepped the 12-minute (commercial & self-promotional) cap during the peak hours from 7 to 10 pm.

Interestingly, regional news channels are the biggest consumers of commercial airtime and they took the top four spots on a list of 27 channels.

Among national channels, NDTV India aired 19.54 minutes of advertising per hour during the primetime, followed by Zee News (18.17 minutes) and Aaj Tak (17.89 minutes).

nat news channels_ad cap
In fact, the trespassers also included business news channels NDTV Profit, CNBC Awaaz and CNBC TV18, as well as English news channels like CNN-IBN and India Today TV.

Channels like Times Now, NDTV 24X7, ABP News and ET Now did not feature in the list.

As per information provided by TRAI, news channels that do not appear in the list carried fewer than 12 minutes of advertising (commercial and self-promotional) per hour from 7 to 10 pm.

Regional channels

24 Ghanta, the Bengali news channel operated by Zee Media Corporation Ltd, was the biggest consumer of commercial time as it aired 20.99 minutes of advertising per hour in the primetime. It was followed by ETV Rajasthan (20.67 minutes) and 24 Taas (20.52 minutes).

Reg news channels_ad cap
Incidentally, in a disclaimer of sorts, TRAI has said that the information is based on data submitted by the broadcasters and that TRAI bears no responsibility for correctness of the same.

Click here for the full list.

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