This Women's Day Star Sports wishes more power to the women of sport!
Mumbai: All through the past few decades, Indian women have been on a journey of advancement. Through relentless effort and exhibiting a never-say-die attitude, women have shattered the glass ceiling across domains – be it academic achievements, professional success or excellence in art and culture. However, there is one field which has been perceived to be male dominated – that of sports. A closer look at their list of achievements over the past few years reveals that it is no more the case. Star Sports, the leading sports broadcaster in India, salutes the spirit of women athletes who have reached the pinnacle of success in national and international competitions, including the Olympics.
The rise of women in sports mirrors the intense social churning in India. Indian women have overcome adversity in their relentless march towards progress and achievement. Women athletes are making history – India owed both its medals at the Rio Olympics to women – PV Sindhu and Sakshi Malik. Their successes have won them the adulation of millions and turned a spotlight on the high barriers, both social and institutional, they had to overcome to even make it to Rio in the first place.
Star Sports takes reference from various sports where women actively participate and play such as Cricket, Badminton, Kabaddi, Gymnastics, Swimming, Boxing and Wrestling. The TVC features Olympic heroes PV Sindhu, Sakshi Malik, Dipa Karmakar, Mary Kom and other celebrated sportswomen who continue to be an inspiration to the upcoming generation of women. It celebrates the potential, power, spirit and talent of the women nationwide.
This TVC showcases several facets of an athlete’s endeavor where confident women achievers are daring people to check out their game. It lays emphasis on a woman’s game – be it a drag flick, a serve, a long ranger, a dive, an upper cut and more, with an underlying message that what one should ‘check out’ in women is their game.
Star Sports Spokesperson quoted – “Indian Women have excelled in every facet of life and sports is not an exception. Star Sports salutes and celebrates the glorious achievements of our sportswomen and their undying spirit of playing to win. It fills us with pride to showcase a film that represents women unrestrained by any stereotypes; by underlining the growing assertiveness of Indian women in sports. The film conveys a strong message that the days of objectifying women are over. If there is anything that people need to ‘check out’ in these women, it is their talent.”