21 Sep 2017
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Zoom undergoes revamp; signs Kangana Ranaut as brand face

MUMBAI: Times Network’s Bollywood entertainment and music channel Zoom has undergone a revamp with new packaging and programming. The channel has also roped in Bollywood actress Kangana Ranaut as brand ambassador.

The new look will be on air from 26 June with a new logo and tagline ‘Turn On’.

Television-Post-creative-300X250pixKnown for its Bollywood-based shows until now, the channel will be unveiling a new packaging and a slate of new Bollywood content.

Farhan Akhtar will be part of this exercise. ‘On The Road@Farhan Live’ is a musical journey with his band, which will perform across the country. Randeep Hooda will have a show named ‘Man Up@Randeep’.

Celebrity blogger Miss Malini will bring her blog to life through ‘Kya Seen Hai@Malini’.

The new Zoom will go beyond just Bollywood news and improve consumers’ social quotient by connecting them to the latest Bollywood trends.

Times Network MD and CEO MK Anand said, “Our Hollywood-style packaging and new content line-up reflects Bollywood’s latest and trendiest. We are delighted to reveal Zoom’s fresh programming and unique and exciting style of presentation today. The Times Network is a unique bouquet of channels that cater to the top 2 per cent of Indian television viewers, the discerning, top-end, premium audience. Zoom’s innovative new media inspired format and its revamped on-air packaging will reflect this. We have always been close to Bollywood and will continue to do so with content that reflects the latest and trendiest that Bollywood has to offer with our own twist.”

The new Zoom is stated to be fresh, frank and sexy.

Zoom VP and product head Sunder Venkatraman said, “The revamped Zoom has all the aspects of Bollywood showcased in a way that will suit the new palette of consumers: short, crisp, and unpredictable. Content strategy on Zoom centres around ‘trends’ and ‘youth’, which are the hottest genres on social media today.”

The new offerings on Zoom will be of shorter format, more like the T-20 of entertainment. They will vary in duration from a minute and a half to seven or eight minutes to longer formats of 20 minutes. There is no fixed duration.

The content will be Bollywood through fashion, gossip, style, humour, news, music, relationships and more.

The new look of Zoom has been designed by Mayur Tekchandaney’ of Briefcase, in cooperation with the channel’s internal team.

In an industry where marketing content is the norm, Zoom has decided to leverage its content to drive a marketing blitzkrieg. The first step by the channel was the exclusive music video shot by global expert Harvey Brown.

The song composed by the duo Sachin-Jigar has been sung by Anuskha Manchanda. The video, titled ‘Hotel Zoom’ will be unveiled on the launch day across platforms and will be used to drive engagement on social media.