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Zoom kicks off ‘Zoom Turn On Nites’ party
MUMBAI: Bollywood entertainment channel Zoom has kicked off a new on-ground initiative called ‘Zoom Turn On Nites’, which enables viewers to rub shoulders with Bollywood stars.
The channel kicked off the initiative with its first party celebrating the upcoming movie ‘Hate Story 3’.
Zoom rolled out the red carpet for 10 viewers who had won a contest. They got a chance to rub shoulders with Bollywood stars including Sharman Joshi, Zarine Khan, Daisy Shah, Karan Singh Grover, Priyannshu Chatterjee and film producer Bhushan Kumar. Lead singers of the movie, Armaan Malik and Amaal Mallik, presented a live performance.
For a chance to get invited to the party, viewers of Zoom can shoot a video showing their eagerness to attend a Zoom Turn On Nites party, and upload it as their entry to the contest run on social media. The 10 winning viewers will party with the stars in the VIP lounge and also win channel premiums.
After Mumbai, Zoom will take its ‘Turn On Nites’ series to other key metros.