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Zindagi to launch 2nd original fiction show ‘Aadhe Adhoore’ on 14 Dec
MUMBAI: Following the launch of its first original fiction show ‘Bhaage Re Mann’, Zindagi is all set to roll out its second home-grown fiction series, ‘Aadhe Adhoore’.
Premiering on 14 December at 9.50 pm, the show will aim to engage its viewers with its ‘strong narrative’ and ‘unconventional storyline’.
Probing human relationships, betrayal and unrequited love, the show turns the spotlight on the new-age woman who is in touch with her deeper self, knows who she is and is not apologetic about it.
Set in Kapurthal, ‘Aadhe Adhoore’ centres on the life of its lead protagonist Jassi.
Zee Entertainment Enterprises Ltd cluster head (Zindagi & Zee Anmol) Priyanka Datta said, “After receiving an overwhelming response to our first original fiction series ‘Bhaage Re Mann’, we are optimistic that audiences will also enjoy ‘Aadhe Adhoore’. The show is the modern Indian woman’s take on her life with an underlying mantra—‘Follow your heart!’ Strong narratives, realism in storylines, unconventional concepts and power-packed performances have now become synonymous with Zindagi. We take a step ahead in our distinctive brand of storytelling with the next original fiction show ‘Aadhe Adhoore’. It showcases real relationships that will appeal to audiences both mentally and emotionally, and we have television’s most daring producer Ajai Sinha making it. It’s all about presenting the story with sensitivity and realism for our audiences.”
Making a comeback on television with this show is producer–director Ajai Sinha. He is known for landmark dramas on television like ‘Hasratein’, ‘Justajoo’, and ‘Astitva: Ek Prem Kahani’.
Produced by Sinha’s Ananda Films, ‘Aadhe Adhoore’ is the story of Jassi who tries to strike a perfect balance between the emotions she feels and the circumstances she finds herself in, even when she is the perfect wife, bahu and bhabhi.
Sonali Nikam essays the central character Jassi. The show features an ensemble cast featuring Geeta Udeshi, Rohit Bhardwaj, Priyanka Khera, Mohak Khurana, amongst others.
Sinha added, “I’ve always tried to push the envelope when it comes to content and presented stories that stand out. Making a show for a channel that is differentiated from regular GECs and has got critical acclaim for its content like Zindagi has been a challenge for me. We wanted to create a show that brought out the essence of the modern Indian woman—the real woman whom we see around us. The casting, screenplay, locations, original soundtrack will be of a quality that will surely set it apart from what’s seen on television today, and I hope audiences will love the story and its characters like they have in all my earlier shows.”