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Zindagi partners Tata Sky for a special on-air contest

MUMBAI: Zindagi, Zee Entertainment Enterprise Ltd’s premium entertainment channel, has associated with Tata Sky for a special on-air contest.

The ‘Zindagi New Year in Turkey Contest’ will start on 21 November and end on 5 December.

Zindagi will offer Tata Sky subscribers a chance to win an all-expense paid holiday for two to Turkey in January 2017. Five lucky winners along with a companion each will get a chance to visit Turkey by answering few simple questions on the primetime series, ‘Fatmagul’ that airs on Zindagi Monday to Saturday at 9 pm.

Sunil Buch Chief Business OfficerZEEL chief business officer Sunil Buch said, “Uniquely positioned as a thought leader in premium entertainment, Zindagi presents its viewers with differentiated viewing experiences. Our Turkish shows have entertained people as well as acquainted them with a country that is known for its beautiful locations, good stories, great talent and people whose sensibilities and values are similar to ours in India. Our partnership with Tata Sky allows us not only to connect with our viewers directly but also gives us an opportunity to delight them with a memorable holiday to Turkey for the appreciation they have given the Turkish shows shown on Zindagi.”

Talking about this special association, Tata Sky chief communications officer Malay Dikshit said, “The co-marketing initiative with Zindagi is a win-win for the channel, for us and for our subscribers who could win a trip to Turkey. Imagine that one can be rewarded for watching good quality TV- something that they enjoy! We have and will continue to seek unique opportunities to tie up with channel partners.”

Starting 21 November, Tata Sky subscribers can answer questions based on ‘Fatmagul’ by pressing the Red Button on their Tata Sky remote while watching the show on Zindagi. This will lead them to a landing page where they need to answer few simple questions.

The contest will be live on Zindagi only during the original episode airing. It will be promoted heavily through promos on the Default Landing Channel, Search & Scan Banner & Guide Banner across all Tata Sky households.