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ZEEL ups Sunil Buch to CEO of Zee Live & Zee Talent

MUMBAI: Zee Entertainment Enterprises Limited (ZEEL) has upped Sunil Buch to the position of chief executive officer, ZEE Live and ZEE Talent. He also looks into corporate brand and communications.

Buch was earlier chief business officer at ZEEL and was later put in charge of the channel Zindagi.

Sunil Buch Chief Business OfficerBuch’s new role is part of ZEEL’s drive to scale up its new vertical. The company has identified five verticals, namely broadcast, digital, films, live events and international business, as growth drivers. Each vertical was to have a CEO.

Last year, ZEEL announced the appointment of senior Unilever executive Punit Misra as CEO of its domestic broadcast business. With Misra’s appointment as broadcast business CEO, the only vertical without a CEO was live events.

ZEE Talent is the backstage vertical at ZEE Entertainment, which identifies, nurtures, and presents aspiring and talented individuals.

Buch has over two decades of experience in functional and general management across various sectors including FMCG, advertising, media & entertainment and telecom retail. He has held leadership positions at brands like Colgate–Palmolive, Johnson & Johnson, Leo Burnett and Marico.

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