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ZEEL to simulcast Zee Cine Awards 2016 on Zee Cinema, Zee Anmol and Zee Tamizh

Mumbai: Zee Entertainment Enterprises Ltd (ZEEL) will simulcast its awards show Zee Cine Awards 2016 on Zee Cinema, Zee Cinema HD, Zee Anmol and Zee Tamizh on 5 March.

Zee Cine Awards 2016 will be India’s first ‘Integrated National Award’ with a special feed of exclusive regional content in Bengali, Telugu and Marathi that will air on Zee Bangla, Zee Telugu and Zee Marathi respectively.

The three channels will have regional anchors hosting segments of the awards and there will also be a special performance saluting exemplary talent in the regional industry. Many enthralling acts are being specially choreographed in these languages.

For the first time, a special feed will air on these channels with exclusive content for that region.

The Zee Cine Awards 2016 will be held on 20 February at Bandra Reliance Jio Gardens and will reach out to an expansive universe of ZEE channels that entertain over 959 million viewers across 169 countries.

With the ‘Jury Awards’ being instituted this year to ensure fairness and transparency in the selection process, it is ZEE’s goal to ensure that the awards competition is conducted in a fair and ethical manner.

It will award some noteworthy performances across other regional languages including Marathi, Bengali and Telugu on a national platform.

ZEEL MD & CEO Punit GoenkaCommenting at the announcement event of the Zee Cine Awards 2016, ZEEL MD & CEO Punit Goenka said, “The Zee Cine Awards 2016 is India’s first ‘Integrated National Awards’ with a special feed of exclusive regional content in Bengali, Telugu and Marathi that will air on Zee Bangla, Zee Telugu and Zee Marathi respectively. This is in sync with our positioning ‘Vasudhaiva Kutumbakam – The World Is My Family’. Even as we celebrate extraordinary achievements in cinema in Hindi and regional languages, we have also ensured transparency in the voting process with the ‘Jury Awards’.”

Along with the jury, the awards this year will continue with its popular ‘Viewer’s Choice Awards’ in four prominent categories, namely Best Film, Best Actor – Male and Female, and Best Song of the Year. The final list of nominations will be made available on zeecineawards.com for viewers to select their winners.

Movie buffs can also vote for their favourite actors through mobile by giving a missed call on 1800 102 2334 or sending an SMS. To authenticate the voting mechanism of both the Jury Awards and the Viewer’s Choice Awards, ZEE has appointed the global leader in assurance, tax, transaction and advisory services, Ernst & Young.

The winners will be revealed at the star-studded awards ceremony and Shahid Kapoor and Karan Johar will be hosting the awards night. Zee Cine Awards 2016 will see a huge quotient of glitz, glamour and razzmatazz. It will be showcased subsequently on 10 of ZEE’s channels including Zee TV, Zee TV HD, &TV, &TV HD, Zee Talkies, Zee Bangla, Zee Telugu, Zing, ETC and Zee Studio.

It will have some high-voltage performances by Sonakshi Sinha, Sushant Singh Rajput and Kriti Sanon among many others.

ZEEL chief business officer Sunil Buch said, “ZEEL comes alive in a synergistic way to deliver the Zee Cine Awards 2016. Zee Music Company continues to be our music touchpoint in the fraternity. This year’s Zee Cine Awards has been conceptualised, created and produced by Zee Studios, our state-of-the-art film and TV production arm. And there is a goodness of fit to a film awards show being premiered on Zee Cinema rather than on a GEC. Zee Cinema, with an average weekly base of 184 million viewers, is higher than any other channel across the Hindi speaking markets. The simulcast of the awards on India’s leading FTA GEC channel Zee Anmol also adds to its reach in rural India.”

Staying true to its brand proposition, Zee Cinema will give its viewers an opportunity to experience Zee Cine Awards 2016 live for the very first time.