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ZEEL steps up growth plans in Africa
MUMBAI: Aiming to further strengthen its presence in Africa, Zee Entertainment Enterprises Limited (ZEEL) today announced its entry into the French-speaking country of Mali with the launch of its leading channels, Zee Magic and Zee Cinema, on DTT network TNTSAT Africa.
Additionally, from today, ZEE Africa is partnering with the continent’s largest DTH platform, DStv for the launch of Zee Bollymovies (channel 114), a specially customised, English-dubbed, Bollywood movie channel for the African market.
Speaking on the expansion, ZEEL CEO – International Broadcast Business Amit Goenka said: “ZEE will be making further inroads into the vast continent of Africa with our entry into the French-speaking country of Mali. Sharing our existing channels – Zee Magic and Zee Cinema with new audiences is a huge achievement for us and we thank TNTSAT for allowing us to bring the best of Bollywood to all their viewers in Mali.”
Zee TV Africa CEO Harish Goyal stated: “In another major deal, within just four weeks of its launch, our 24-hour dedicated English-dubbed Bollywood movie channel, Zee Bollymovies, will now be available on DStv, the largest DTH platform in Sub-Saharan Africa. ZEE has already witnessed tremendous success over the past two years on DStv with Zee World, its English-dubbed general entertainment channel and with the addition of Zee Bollymovies on this platform, we hope to further raise the level of entertainment for our dedicated viewers.”
Zee Magic, launched in October 2015, is a GEC dubbed in French which brings the best of Bollywood series and food shows to Francophone Africa, while Zee Cinema is a 24-hour Hindi Bollywood channel catering to South Asians on the continent. In Mali, Zee Magic and Zee Cinema will be available on TNTSAT Africa in the ‘Divas offer’, a high standard package that is tailor-made for viewers.
Zee Bollymovies launched in January 2017 in Africa. DStv will first premiere Zee Bollymovies in South Africa and then take it to the rest of the continent to market Bollywood entertainment to Africa.