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ZEEL names Akash Chawla biz head, Essel Vision
MUMBAI: Zee Entertainment Enterprises Ltd (ZEEL) has named Akash Chawla business head of its film and television production company Essel Vision Productions Ltd (EVPL). Prior to this, he was head of marketing for national channels at ZEEL.
Chawla will report to EVPL CEO Nittin Keni and will head the TV and movie production for all languages except Marathi. He will also oversee studio production business, digital and online production, events & IP creation.
“Essel Vision is very focused on the film and television production, digital, events and the IP creation business. Having spearheaded marketing for Zee TV, Zee Cinema, Zee Classic and Zee Cine Awards, Akash has worked successfully on the launch of three of ZEEL’s new brands in the last one year, &pictures, Zee Anmol and Zindagi. He will work towards strengthening our presence in Hindi and other languages movie production and marketing and the digital business to catapult the organisation’s ambitions to the next level,” Keni said.
“We will produce content not just for the Indian audiences, but also for companies and audiences the world over. While IP rights provide the foundation upon which innovation is shared and creativity is encouraged, the digital age provides many opportunities within the entertainment media industry to improve efficiency, costs and viewer experiences. Everything we do is driven by an unyielding passion for excellence—and an unfaltering commitment to develop the best products. We are in talks with various leading collaborators for the same and will soon announce new initiatives,” Keni added.
EVPL already has Marathi films like ‘Time Pass’, ‘Lai Bhari’ and ‘Duniyadaari’ under its belt, which have been highest grossers in the Marathi film space.
Its other creation, ‘The Lunchbox’, has already received accolades around the world.
In the television space, the company has produced programmes like ‘Fear Files’, ‘Dance India Dance’, ‘India’s Best Dramebaaz’, ‘Saregama’, ‘DID L’il Masters’, ‘DID Super Moms’, ‘Eka Peksha Ek’ and ‘Fu Bai Fu’.
The company has two films ‘Mad About Dance’ and ‘3AM’ (horror) in the pipeline.