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ZEEL makes two senior-level elevations for Asia Pacific

MUMBAI: ZEEL’s Middle East, North Africa, Pakistan and Turkey (MENAPT) CEO Mukund Cairae will now shoulder the additional responsibility for the Asia Pacific region.

Mukund Cairae01Manoj A Mathew, who was chief creative and content officer for MENAPT, has been promoted to the position of chief operating officer for the region.

In his new role, Manoj will lead the products, revenue, distribution and operations portfolio. He previously handled revenue roles in the region for the network’s pay TV channels.

Cairae is no stranger to APAC after having worked in the region before shifting base to Dubai. As the MENA CEO, he was instrumental in launching Arabic-language channels Zee Aflam and Zee Alwan. These channels have opened up new genres in the MENA markets for both Bollywood and Indian drama content.

Amit Goenka“Middle East, North Africa and Asia Pacific are critical markets in our international business. We pride ourselves on finding new products to delight our audience, attracting top-quality teams and at the end of its all being a profitable media conglomerate. We are proud of its success and look forward to the next chapter of growth under the new leadership. We wish Mukund and Manoj all the best in their new roles,” said ZEEL international broadcast business CEO Amit Goenka.

“Asia Pacific is a growing market with a lot of potential in the coming years. The pay TV market in the region is slated to grow at double digits in the next five years, which makes it a great proposition for broadcasters and content creators. We will be looking at aggressively expanding in the region in line with our long-term goals. The products from the Zee bouquet, coupled with the additional channels we offer as part of ATL Media, ensures that we offer our clients media solutions to reach their entire target audience base. With the advent of the digital era, there is a lot more on offer and we will be looking to further our leadership position in the region,” Cairae said on his elevation.