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ZEEL launches ‘Zee is Green’ initiative

MUMBAI: Zee Entertainment Enterprises Ltd (ZEEL) has pledged to go green with the launch of its ‘Zee is Green’ initiative today. As a pilot project, the network has transformed the set of &TV’s popular show ‘Gangaa’ as a ‘green’ set.

ZEEL MD and CEO Punit Goenka said, “Every industry has environmental responsibilities and the media and entertainment industry is no exception. Filmmaking and content creation is like any manufacturing activity with high fuel and electricity consumption, raw material and manpower usage, and production of landfill waste. With ‘Zee is Green’, we aim to translate our environmental commitment into action by integrating sustainability across our organisation, in front of the cameras as well as behind it.

“For the last three months, we have been working closely with all the stakeholders, from the production houses to the studio owners to our vendors. We have tried to study their problems, their needs, and their work processes. After doing an in-depth analysis, we have devised eco-friendly systems which do not disrupt their normal processes drastically but will still make a significant impact in the reduction of carbon emissions and production cost, over a period of time.”

In the next phase, these policies will be extended to other productions with the aim of cutting carbon emissions by 10 per cent in the coming year.

Further, Zee will also be launching Zeeisgreen.com, a portal that will host unique green guides, the green experiences on different sets and useful information accessible to all stakeholders. The site will host a module that will list vendors who provide environmentally friendly goods to be used in production.

‘Zee is Green’ will raise awareness, build capacity and foster the adoption of economically viable, environmentally restorative and socially constructive processes.

The pilot project under this initiative was the greening of the set of ‘Gangaa’. Green measures introduced on the set include the installation of colour-coded bins for waste segregation, an organic waste converter to transform wet waste into manure, and a plastic shredder that prevents wrongful reuse of plastic bottles and saves on the fuel associated with their transportation.

Other measures adopted include the use of eco-fonts to print scripts, the installation of water coolers with RO purifier to eliminate the use of 20 litres plastic water jugs, the use of rechargeable batteries in sound recording, and the commissioning of solar streetlights in the studio complex.