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ZEEL launches FTA Bollywood channel for German market
MUMBAI: India’s leading media conglomerate Zee Entertainment Enterprises Limited (ZEEL) has launched its dedicated Bollywood movie channel for the German market called Zee.One.
Targeting women between the ages of 19 and 59, Zee.One’s content will be specifically adapted for the German market. Most of the content will be premiering on German television and will be broadcast in HD. From autumn on, the channel plans to develop and produce its own show formats like magazine shows.
The free-to-air (FTA) channel will broadcast a variety of movies and series, starring popular international megastars like Shah Rukh Khan and Deepika Padukone. The movies will span across all genres including romance, comedy and action. Furthermore, music clips with outstanding dance performances as well as in-house productions will add to the entertainment.
The channel was launched in Germany by ZEEL MD & CEO Punit Goenka, ZEEL International Broadcast Business CEO Amit Goenka, Asia TV GmbH (Zee TV) CEO Friederike Behrends, and international Bollywood Superstar Shah Rukh Khan.
Zee.One will be receivable via satellite (Astra) and cable (Vodafone, Unitymedia, Telecolumbus) and will soon be available on more platforms in the German market.
ZEEL MD & CEO Punit Goenka said, “As a global media conglomerate, ZEEL is present in 171 countries entertaining over one billion viewers across the world. With our entry into Germany, we are now present in one of the most important and competitive TV markets worldwide. This is what makes the launch of Zee.One special for us.”
ZEEL CEO – International Broadcast Business Amit Goenka stated, “The launch of Zee.One in Germany is a step further as part of our international expansion strategy. We want to establish a lasting presence and, of course, grow in the German television market. With our highest levels of entertainment, we are confident of being able to offer viewers an attractive enrichment to the existing range of television offerings. We are proud and happy to welcome the German community into our ZEEL family.”
Asia TV GmbH CEO Friederike Behrends said, “From today, the German TV landscape will be enriched by a unique, new channel, Zee.One. We want to entertain our viewers with the best of films, series and music daily, making Zee.One a channel for all the senses.”