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ZEEL launches ad sales unit for APAC, initiates talks with other media outlets

MUMBAI: Zee Entertainment Enterprises Ltd (ZEEL) has launched a media sales house for the Asia Pacific region.

The new division, ATL Media APAC, will represent varied Indian and South Asian media businesses in the region for advertising sales.

ATL Media APAC will work with both mainstream and retail clients targeting the South Asian population in key markets across the region. It will represent media businesses including TV, radio, print and digital.

A similar model is currently operational in the MENAP region where ZEE has tied up with several channels including Geo TV, Imagine Movies, Cartoon Network, apart from its own portfolio of ZEE channels.

Deepali Gupta is going to head ATL Media APAC.

Amit GoenkaCommenting on this new division, ZEEL international broadcast business CEO Amit Goenka said, “Our APAC business is on a fast track, and ATL Media APAC will help us to consolidate and add new clients into the segment. We believe this initiative will be beneficial in helping us grow the overall ad sales pie for the South Asia channels.”

ATL Media APAC revenue head Deepali Gupta, who has more than 13 years of experience in advertising sales across media in India and APAC markets, will lead the new unit. Gupta will be based out of ZEE’s Singapore office. “I strongly believe that Deepali, whose new role is effective immediately, is the ideal candidate to lead this new division,” said ZEEL business head APAC Sushruta Samanta.

ZEE currently distributes 11 South Asian channels in the APAC region targeting the diaspora population, apart from five localized channels for the local mainstream viewers. ZEE has an existing sales network across key APAC markets including Singapore, Bangkok, Kuala Lumpur, Sydney and Jakarta.

“The decision to launch this new division stems from the need to address the growing market fragmentation in the ethnic media space. The new service is a one-stop shop for all media solutions, which will help clients achieve significant results for their marketing campaigns and at best prices. We have already initiated discussions with other leading networks across media to represent them,” Gupta added.