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ZEEL enters Poland with customised Zee.One channel
MUMBAI: Zee Entertainment Enterprises Ltd (ZEEL) has expanded its footprint in Europe with its foray into Poland.
ZEEL will shortly launch a specially customised version of Zee.One, its dedicated Bollywood film and entertainment channel for Polish audiences.
The company has appointed Pawel Kolasa as country manager for Poland. He will report to ZEE Network Europe CEO Neeraj Dhingra.
Zee.One, a film and entertainment channel, promises to bring top-quality Bollywood content specially customised for Polish audiences. The channel will feature high-budget movies and series including action films, thrillers, comedies and musicals. The programming line-up will also include lifestyle programmes inspired by Indian culture on topics such as culinary, travel and yoga.
The channel’s schedule, adapted to the local market, will be created by the Polish team. The channel will launch in Poland later this year.
ZEEL CEO, international broadcast business, Amit Goenka said, “In the past few years, we have focused our efforts on expanding and strengthening our position internationally. With a wide range of television channels, online platforms and film productions, we now reach more than one billion viewers across five continents. After the successful launch of Zee.One in Germany last year, we want to further strengthen our presence in Central Europe, and Poland is the market with the highest potential in this region.”
ZEE Network Europe CEO Neeraj Dhingra said, “We are the first Indian media and entertainment conglomerate to enter Poland. We are confident that our entry into this market will play a key role in the development of our business in this part of Europe, giving a new dimension to our company’s expansion keeping in line with our motto of ‘Vasudhaiva Kutumbakam – The World is My Family’.”
“With over 22 years of experience in the television industry, we are confident that Paweł Kolasa would add significant value to our organisation with his extensive experience in developing strategic partnerships with key operators of digital platforms and cable networks as well as in B2B marketing. For the past seven years, he has managed, created and implemented a distribution strategy for NBCUniversal, achieving success in a highly competitive market. We are pleased to welcome Pawel to the ZEE family and we wish him many successes,” Neeraj further added.
Kolasa said, “I am extremely excited to be a part of ZEE and lead the organisation’s growth in this region. We plan to bring the best of Bollywood to viewers in Poland. Going forward, we will also be looking at creating local Polish productions.”