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Zee World to launch on Africa’s DSTV and GO TV platforms
MUMBAI: Zee World, ZEEL’s general entertainment channel for the Africa market, will be available in Sub-Saharan Africa from 3 February on DSTV Premium, Extra, Compact and Family pack in South Africa and the Access pack within the rest of Africa. It will also be available on the Multichoice Digital Terrestrial Television (DTT) GO TV platform.
TelevisionPost.com was the first to report that ZEEL will launch Zee World on 3 February. The channel was launched at a glittering event in Johannesburg.
Zee World will be the first-of-its-kind to showcase television series, Bollywood movies, reality shows and more action packed content.
The programming will have characters such as Saloni, a 24-year-old who has to constantly fight to prove her point to her parents and in-laws, and the series ‘Laali’, which tells the story of a young woman who faces all odds to protect her family.
“The corporate positioning of ‘Vasudhaiva Kutumbakam’ meaning ‘The world is my family’ is the driving force that enables us to bring authentic and entertaining content to global audiences, with a vision to reach a billion viewers by 2020,” says Essel Group & ZEEL Chairman, Dr. Subhash Chandra.
ZEEL CEO – Middle East & Africa Mukund Cairae added, “We will launch with four award winning series like Saloni, Laali, Married Again, and The Promise. The channel will also introduce other genres such as world drama series and shows on kids, food, reality and health before the end of the year 2015.”
Zee World is a completely customised channel experience for mainstream audiences in Africa. All content that will be aired has undergone extensive research and customisation including editing and dubbing with most of the channel’s content dubbed in South Africa using local talent.
With a strong worldwide presence, boasting over 34 channels which entertains 730+ million viewers across 169 countries, ZEEL first ventured into Africa 18 years ago as the company’s first international territory. Its widely acclaimed flagship channel Zee TV has been present on DSTV since 1996 and on Canal Plus since 2006.