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Zee unveils marketing plan of English news channel WION
MUMBAI: After its soft launch in August this year, global English news network WION – World is One News’ announced its formal launch with the massive roll-out of a 360-degree marketing campaign titled ‘WION – Be One With the World’.
The multi-city campaign will take off across various platforms including television, print, radio, OOH, DTH and digital.
Leveraging the network strength, WION will further amplify its launch through a roadblock on more than 40 channels of Zee Entertainment Enterprises Ltd (ZEEL) and Zee Media Corporation Ltd (ZMCL) on 9 December. Phase I of the marketing campaign will focus on the India market, and it will gradually extend to other markets across the world in Phase II.
WION is a global news network that brings news from around the world but with a South Asian view. “The goal of the channel is to engage and empower viewers through balanced and extraordinary storytelling,” an official release said.
The channel aims to explore and understand the stake of South Asian region in world affairs by pushing the boundaries of innovation on digital, mobile and television platforms.
ZMCL executive director and COO Rajiv Singh said: “A revolutionary product from the Zee Media stable, WION represents a sophisticated transition from the usual ‘Breaking News’ phenomenon. WION brings exclusive and insightful content that often escapes popular media. Targeting upscale viewers in India as well as the Indian diaspora, our endeavour is to showcase content that truly represents the spirit of South Asia with focus on India. Embracing our philosophy of ‘Vasudhaiva Kutumbakam – The World is My Family’, through WION we believe that news will be the common thread that binds us all together.”
The editorial team consists of experienced journalists, researchers and analysts with global exposure. With bureaus in 37 global locations, WION has international reach and multi-cultural staff adding local perspective to every global news story. WION is the first India-based network to have its presence in regions like UK, USA, China, Russia and Africa making it South Asia’s first truly convergent, multi-media English News Network.
Sharing more details on the channel, WION editor-in-chief Rohit Gandhi said: “In an increasingly divided and violent world, the content at WION is carefully curated keeping in mind the sensitivities of all regional identities. While the news genre already has different filters – American, British and Middle-East, there is no South Asian lens that helps the world understand the South Asian perspective on world affairs; WION aims to bridge this gap. WION targets a generation that is global, social, value-oriented, visual and technologically savvy. We tell stories relevant to a wider global audience and to the millennial generation that consumes news on the go. The news at WION is easy to consume without sacrificing in-depth analysis of issues.”
Gandhi further added: “While neutrality is journalism’s prime directive, and nothing comes between that, our TV and web platforms do have separate places set aside to foster positivity and inspiration culled from real life. WION Edge and Konversation are online series for sharing positive stories of people from India and around the world. On TV, whether it’s the on-location reporter, our anchors or guests, the conversation is always calm and orderly, with everyone given a chance to speak.”
WION offers an experience that is beyond news. It has a variety of content appealing to both younger and mature audience.
WION will not only offer news, but also general entertainment content covering genres like lifestyle, human stories, animals, food, environment and fashion among others.
“The presentation of content is innovative with use of visuals, timelines, graphics, on-ground live coverages, 360-degree interactive videos, flying drones and story app,” an official release said.
The channel has interactive content to encourage participation from the viewer’s end. A big focus of the platform is on user generated content through its ‘Citizen-Journalism App.’
WION’s programming consists of a diverse line-up of shows from all genres. The marquee shows on the channel comprise:
The channel is available across all DTH providers like like Dish TV (#605), Tata Sky (#628), Airtel (#386), Videocon d2h (#367), Reliance BIG TV (#459) , and other leading cable networks.