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Zee TV’s ‘Dil Se Naache Indiawaale’ to premiere on 11 Oct
MUMBAI: Following the success of its dance reality franchise ‘Dance India Dance’, Zee TV is all set to introduce another home-grown format, a genre of dancing that calls out to every Indian to just let their hair down and dance straight from the heart!
As reported first by TelevisionPost.com, Shah Rukh Khan’s Red Chillies Entertainment and ZEEL’s creative and production studio Essel Vision are jointly producing the show, which will air every Saturday to Sunday at 9 pm, starting 11 October, on Zee TV.
The channel has roped in Maruti Suzuki Alto K 10 as the presenting sponsor and Askmebazaar.com and L’Oreal Paris Fall Repair 3X as powered-by sponsors for the show. Zydus Cadilla, Nerolac, Liberty Shoes and Vicco have come on board as associate sponsors.
‘Dil Se Naachein Indiawaale’ will be a multi-city dance tour in search of the happiest dancer. Conducted through a joyride on a special ‘Happy Dancing’ bus, the tour will reach Mumbai, Delhi, Ahmedabad and Indore with a star-studded panel called the ‘Agents of Happiness’ comprising Shah Rukh Khan, Deepika Padukone, Abhishek Bachchan, Farah Khan, Sonu Sood, Boman Irani and Vivaan Shah.
The show will call for entries from dance enthusiasts across the length and breadth of the country to send in their ‘Happy Dancing’ videos and the shortlisted dancers will win an opportunity to showcase their acts in front of the ‘Agents of Happiness’.
ZEEL MD & CEO Punit Goenka said, “’Dil Se Naachein Indiawaale’ is Zee TV’s biggest Diwali extravaganza, introducing India to an all-new genre of dancing. The core idea is to spread happiness across the country through dance. We are pleased to partner with Shah Rukh in bringing this proposition alive. True to Zee TV’s positioning of Umeed Se Saje Zindagi, the show brings hope into the lives of countless dancers across the country who haven’t had the privilege of formal training. You don’t need to be flawless and technically brilliant in order to be appealing as a dancer, sometimes all it takes is a lot of heart!”
Khan added, “For our film ‘Happy New Year’, we wanted to move away from the conventional format of city tours where we only get to spend a few minutes talking to the crowd in a mall or a movie theatre. This time we wanted to go out there and thank them by entertaining them and giving back the love they always give us. When Zee approached us with the concept of a show that celebrates the sheer happiness of dancing as against selecting the most trained and technically sound dancers, it instantly appealed. The concept also holds well with our film. This will be our unique way of promoting our film in different cities. It gives all seven of us—Farah, Deepika, Abhishek, Boman, Sonu, Vivaan and I—an opportunity to reach out to everybody in India who unknowingly responds to any rhythm or music. All of us will be performing and judging in this show. The idea is to spread cheer and happiness wherever we all go!”