- India’s top 5 OTT services saw 100% growth in monthly user base in H1 2017
- 'Peepli Live' Co-Director Mahmood Farooqui Acquitted In Rape Case
- BHU Molestation: Police Allegedly Thrash Female Students Demanding A Safe Campus
- US Supreme Court has option to duck Trump's travel ban ruling
- Karti closed many foreign accounts, shifted money: CBI
- PV Sindhu Nominated For Padma Bhushan By Sports Ministry
- Assets Worth 1.16 Crores Linked To Karti Chidambaram Are Seized
Zee TV to replace ‘Qubool Hai’ with ‘Meri Saasu Maa’ from 26 Jan
MUMBAI: Closing the curtains on its oldest show ‘Qubool Hai’ now running, Zee TV is set to launch a new daily soap, ‘Meri Saasu Maa’.
Premiering on 26 January, the show will air every Monday–Saturday at 7.30 pm. It is the first production of Mumtaz Saba Productions, a joint venture between Saba Mumtaz and Swastik Productions’ Siddharth Tewary and Rahul Kumar Tewary.
‘Meri Saasu Maa’ is a show that revolves around a girl bereft of maternal affection and seeks a mother in her mother-in-law.
It will replace ‘Qubool Hai’, which was launched in October 2012 and was the oldest-running fiction show in Zee TV’s current programming line-up.
‘Qubool Hai’ had grabbed eyeballs by introducing many elements into the storyline including two leaps of 25 years each, a vampire track and more. However, the show appeared to be losing steam of late.
Zee TV business head Pradeep Hejmadi said, “’Qubool Hai’ has been one of our longest-running, successful shows with a glorious run of almost three years. We have introduced several exciting sub-plots that have intrigued the audience. It’s now time to make way for another interesting story. For years, we have seen shows on television explore the stereotypical relationship of saas bahu, where the two are placed at loggerheads, constantly scheming and plotting against each other. Times have changed and so have relationships. ‘Meri Saasu Maa’ is our attempt to showcase the changed relationships in society.”
Producer Saba Mumtaz added, “I grew up with cousins and sisters around me who kept complaining about their mothers-in-law. However, when I got married I was blessed with another mother. This show has glimpses from my personal life! Our protagonist is this young 22-year-old girl, whose biggest aspiration in life is to find a mother in her mother-in-law. When girls get married, they leave their house with pangs in their heart and want to be welcomed into a house and family that is exactly like the one they have left.”
Hiba Nawab has been cast as Pari, the female lead of the show, while model and actor Pearl V Puri will play her love interest Sattu. Bengali theatre and film actress Anindita Kapileshwari will also essay an important role.