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Zee TV to launch new fiction show ‘Sethji’ on 17 Apr

MUMBAI: Hindi GEC Zee TV is all set to air its new prime-time drama ‘Sethji’ from 17 April at 7 pm. The show will replace the channel’s existing show ‘Kala Teeka’.

Produced by Offshore Productions, the show will see the return of the popular TV actress Gurdeep Kohli in the title role of Sethji. She is the custodian of her village’s customs, practices and laws. People look up to her sense of justice as she does not even stop short of punishing her own family.

Debutant Avinash Kumar will play Bajirao, the son of Sethji who falls in love with a city girl named Pragati, played by Rumman Ahmed.

Deepak RajadhyakshaZEE TV deputy business head Deepak Rajadhyaksha said, “With ‘Sethji’, we present yet another compelling narrative that highlights the sheer diversity of our country. While a digitalised India forges towards growth and development with the most modern technological advancements, there is a Bharat that is still happily flourishing among us—one untouched by technology, yet self-sufficient and content in its own space. It is a love story of people from two diametrically opposite backgrounds. It raises questions about an ideal India that could come about if we borrowed the best of both worlds. The show replaces ‘Kaala Teeka’ at 7 pm, a show that was successful in dispelling superstitions and age-old beliefs rooted in our society.”

Sethji logoSpeaking about the show, producer Divye Ratna Dixit stated, “India is fast moving towards modernisation and we are trying to emulate the West in several aspects, whether it be music, clothes, language or ideologies. However, in this process, we have forgotten our own rich culture and heritage. We feel inferior if we cannot converse in English or look down upon people who cannot. We feel our growth is totally dependent on our ability to speak English. I also feel the transition has been so fast that it has left a huge gap between generations. Our show ‘Sethji’ touches on this chord and brings to the viewers a utopian world where two worlds co-exist in the same time period but with completely contrary ideologies. The show is an attempt to make people realise that we should be proud of India and happiness is not dependent merely on having the latest technology or gadgets. It is about striking a balance and taking the best from both the worlds. Also, breaking stereotypes and dispelling myths is our Sethji, who is an authoritative, strong woman but is feminine in her demeanour.”

The question the show raises is whether the traditional rural India as exemplified by the village Devsu in the show can come to terms with the modern progressive India.