26 Sep 2017
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Zee TV to explore the story of Radha Krishna

MUMBAI: After SAB TV unveiled its new show based on the story of Lord Krishna, Zee TV is all set to explore the romance of Radha and Krishna in its new series ‘Radha Krishna: Ek Aalokik Prem Gaatha’.

The show is presently under production and will depict the mythical love story from Radha’s perspective.

Zee TV business head Pradeep Hejmadi said, “Zee TV has constantly set benchmarks with its unique and differentiated storytelling encompassing traditional and contemporary concepts. ‘Radha Krishna: Ek Aalokik Prem Gaatha’ is a divine love story that has engrossed poets, painters, and musicians alike. The USP of the series is that they were the only pious lovers in history who never got married but are worshipped in temples across the globe. Millions of people across the world are mesmerised by their love story and we are working on making it the most beautiful representation of their love for television audiences. To showcase this benevolent romance from Radha’s viewpoint will surely make for engaging and refreshing television viewing.”

Hindi general entertainment channels have taken a fancy to Lord Krishna. A number of broadcasters across genres are airing series on Lord Krishna. While Big Magic has given it a comic twist with ‘Bal Gopal Kare Dhamaal’, Zee TV will present a different side of the story through Radha’s narration.

At the time of launch, Colors too had a show on Krishna titled ‘Jai Shri Krishna’, and recently Star Plus’ magnum opus ‘Mahabharat’ presented the story from Krishna’s perspective.

In fact, broadcasters in other genres are also airing series on the younger, naughtier incarnation of the god. Discovery Kids airs a popular series ‘Kisna’, and Pogo too earlier aired a series on Krishna.