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Zee TV rides on to No. 2 on the back of ‘L’il Masters’, ‘Cine Awards’
MUMBAI: The grand opening of the third season of its kids dance reality show ‘DID L’il Masters’, coupled with the ‘Zee Cine Awards’, pushed Zee TV ahead of Colors in the week ended 1 March.
Zee TV added 94 million GVTs (gross TV viewership in millions) or 20 per cent to its previous week’s tally. Life OK was the only other channel in the genre that saw a jump in viewership. All other channels saw a dip, including Star Plus, Colors, Sony Entertainment Television (SET) and SAB.
The Hindi general entertainment channel category witnessed total GVTs of 2,839 million, compared to 2,844 million GVTs it had grabbed in the previous week. The last four-week average of the category stands at 2,800 million GVTs.
Top 10 fiction shows
Star Plus had five shows (‘Diya Aur Baati Hum’, ‘Saathiya Saath Nibhana’, ‘Yeh Rishta’, ‘Pyar Ka Dard Hai’ and ‘Mahabharata’), Zee TV had three (‘Jodha Akbar’, ‘Do Dil Bandhe Ek Dori Se’ and ‘Sapne Suhane’), while Colors (‘Balika Vadhu’) and SAB (‘Tarak Mehta Ka Ooltah Chashma’) had one show each in the list.
Top non-fiction/ weekend programmes
The launch episode of ‘DID L’il Masters 3’ (Zee TV) was the No. 1 show this week in this category with 11.1 million TVTs (TV viewership in thousands), followed by ‘Comedy Nights with Kapil’ (Colors) at No. 2 with 8.4 million. ‘Zee Cine Awards’ (Zee TV) was the No. 3 in the category with 7 million, followed by ‘India’s Got Talent’ (Colors) with 6.6 million and ‘CID’ (SET) with 4.5 million.
For Zee TV, ‘Zee Cine Awards’ (Sunday 8 pm) delivered a viewership of 7 million and contributed to a gross viewership of 53 million. ‘DID L’il Masters’ (Sunday 9 pm), which opened with a viewership of 11.1 million, delivered a gross viewership of 33.7 million.
Time spent per viewer
Star Plus’ TSV dropped to 158 minutes from 169 minutes, while Zee TV’s increased to 143 minutes from 124 minutes in the previous week. Colors’ TSV dropped to 125 minutes from 134 minutes while Sony saw a drop to 85 minutes from 96 minutes. Life OK’s TSV dropped to 98 minutes from 93 minutes, while SAB TV witnessed a drop of 10 minutes from 115 minutes to 105 minutes.